Just about a month after learning that Netflix inked a lucrative deal with Chris Rock for two stand-up specials, now comes word that Netflix has also signed a deal with yet another famed comedian: Dave Chappelle. According to a tweet from Netflix, the enigmatic comedian, who just recently hosted Saturday Night Live to rave reviews, will release three new comedy specials soon.

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Netflix’s latest announcement only underscores just how well the streaming media giant understands the media landscape. While Apple is busying itself with producing what may very well be a forgettable reality show about app development, Netflix in just about 4 weeks time managed to strike deals with two of the most iconic and talented comedians of our time. Incidentally, Apple reportedly held talks with Chris Rock about a content deal before negotiations fell through.

Indeed, the recent signings of both Rock and Chappelle only serve to illustrate Netflix’s ongoing commitment towards rolling out original content across all types of genres. Though the company may be more widely known for traditional dramas such as House of Cards and Orange is the new Black, Netflix has signaled its intention to house original content in genres as varied as children’s programming and documentaries.

All the more impressive is that Netflix in 2017 plans to roll out 1,000  hours or original programming. To this point, Netflix said the following in its annual letter to shareholders just last month.

We are now in the fourth year of our original content strategy and are pleased with our progress. In 2017, we intend to release over 1,000 hours of premium original programming, up from over 600 hours this year. The Internet allows us to reach audiences all over the world and, with a growing base of over 86 million members, there’s a large appetite for entertainment and a diversity of tastes to satisfy.

As far as original content is concerned, it’s increasingly starting to look like Netflix can’t be matched by anyone, not even HBO.

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