The Galaxy S6 edge is one of the best looking phones of the year. Its curved design caught the attention of the smartphone market in a way that Samsung never could have predicted, which has forced the company to begin production at a new factory even earlier than anticipated. In other words, the explosive success of the Galaxy S6 edge is a good problem to have.

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Now that consumers are starting to get S6 edges of their own, Samsung wants us all to know just how painstaking the design process was behind its premium phone with another baffling, yet mesmerizing video on its YouTube channel.

“Advanced design meets digital craftsmanship in the Samsung Galaxy S6 edge. Created from only the finest materials, it is innovative at every turn,” says Samsung.

“To work with the most premium materials requires engineering firsts. The industry’s hardest glass is curved at 800°C. Aerospace-grade aluminum, known for its durability and lightness, is carved from a solid block with diamonds and textured with microscopic ceramic grains.”

Watch the video below:

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