The reveal of a new line of products is always an exciting time for Apple, but we rarely see Tim Cook as effusive as he was on Tuesday as the iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch materialized on stage. Speaking with The Wall Street Journal after the event, Cook’s excitement was still palpable.

Cook told the Journal that the event was a “statement of Apple” and “one of the most important” days in the history of the company. He believes that the launch of the iPhone 6 and iPhone 6 Plus will trigger “the mother of all upgrades.” According to Cook, the larger phones are “appreciably better in every single way” and should convince some Android users to start jumping ship for iOS. If Apple is going to cut into Android’s enormous 85% worldwide market share, now is the time to do it.

As for Apple Pay, Cook says that the new service is “classic Apple” — taking a complex problem and simplifying it.

“Yes, there is going to be some economic benefit, but from a customer point of view, it takes something that’s way too hard and insecure and makes it so easy and fast,” said Cook.

The biggest question mark of the event was undoubtedly the Apple Watch. We won’t get our hands on the final product until next year, but Cook is confident that the Apple Watch will have a noticeable impact on the wearable market.

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