Microsoft CEO Steve Ballmer has very strong feelings about developers so it’s no surprise that the company is placing an emphasis on drawing more independent developers to its Xbox One gaming console. Microsoft on Tuesday unveiled its new ID@Xbox program that aims to let “qualified game developers of all sizes to unleash their creativity by self-publishing digital games on Xbox One.” Developers interested in publishing games on the new console simply have to sign up to become registered developers and then Microsoft will give them access to the Xbox One development kits. Microsoft says that it’s looking for game companies “with a proven track record” of shipping games for PCs, consoles and mobile devices for the early phase of the program, although it will open up to lesser known developers once it gets a strong stable of games published.