One need only look at the chatter on any tech blog or social network to see that demand for Samsung’s (005930) next-generation flagship smartphone is building. The Galaxy S 4 is set to launch in the coming weeks, and some analysts think sales could climb as high as 10 million units in the phone’s first month of availability. If pre-registration interest at one of the U.K.’s largest smartphone retailers is any indication, Samsung indeed may have another winner on its hands.

“The Galaxy SIII launch broke records last year and was always going to be a tough one to beat, but the S4 is already proving to be a more than capable step up in the series that will inspire many people to make the switch to Android from other operating systems,” Carphone Warehouse COO Graham Stapleton said, according to Pocket Lint. “This device is the one to watch for 2013.”

The executive stated that pre-registrations in the first three days following the Galaxy S 4’s announcement were 446% higher than they were for the Galaxy S III. While there is no direct correlation between pre-registration interest and sales, the stat is clearly an indication that there is heavy demand for Samsung’s upcoming flagship phone — Samsung sold 10 million Galaxy S III handsets in less than two months.

BGR previewed the Samsung Galaxy S 4 earlier this month and we said it was better than its predecessor in almost every way.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.