Apple’s design boss Jonathan Ive is reportedly hard at work on two models of Apple’s upcoming “iTV,” a new report claimed on Wednesday. Earlier rumors suggested that Apple is preparing to launch 32 and 37-inch HDTVs this summer, but USA Today cites an anonymous former Apple employee in stating Apple is prepping a 42-inch model and a 50-inch model. The report also reaffirms a number of previously reported iTV features such as Siri-powered controls, iOS app support, AirPlay, iCloud support and deep iTunes integration. USA Today also notes that stalled negotiations with content providers within the TV industry are a “major roadblock” for Apple. A la carte availability of top-tier TV shows is said to be a key to the success of Apple’s HDTV, but Apple has reportedly been unable to secure the licensing agreements it would need to offer content using its desired distribution model. “I do expect Apple to make an attempt, since I expect the living room to remain a center for family entertainment, and that touches on all areas of consumer products that Apple is already making,” Apple co-founder Steve Wozniak told USA Today.


Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.