It took a while, but Wal-Mart has finally gotten around to confirming what we’ve all known for over a month now: the iPhone 3G will be sold at Wal-Mart beginning this Sunday. Thanks to the Wal-Mart deal, Apple now has a direct avenue into a host of new markets thanks to stock on its way to more than 2,500 Wal-Mart locations along with 69 Sam’s Club locations. It this big news? Of course it is – but the real news will surely come when Apple’s next handset announcements are made sometime in 2009. Will a $197 phone with a $30/month data plan sell in Wal-Mart? Sure it will, you can bank on it. A smaller, cheaper device however, will sell like hotcakes at Wal-Mart and once Apple announces it there will already be a killer sales channel in place as a result of this deal. Good show Apple; the US smartphone market is well on its way to being dominated by Apple just as it did with iTunes and the digital music market.


Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.