It took a while, but Wal-Mart has finally gotten around to confirming what we’ve all known for over a month now: the iPhone 3G will be sold at Wal-Mart beginning this Sunday. Thanks to the Wal-Mart deal, Apple now has a direct avenue into a host of new markets thanks to stock on its way to more than 2,500 Wal-Mart locations along with 69 Sam’s Club locations. It this big news? Of course it is – but the real news will surely come when Apple’s next handset announcements are made sometime in 2009. Will a $197 phone with a $30/month data plan sell in Wal-Mart? Sure it will, you can bank on it. A smaller, cheaper device however, will sell like hotcakes at Wal-Mart and once Apple announces it there will already be a killer sales channel in place as a result of this deal. Good show Apple; the US smartphone market is well on its way to being dominated by Apple just as it did with iTunes and the digital music market.

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Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.