At least you guys are smart. I am personally thrilled that you no longer make visitors enter a ZIP code before checking out the latest phones and devices on your website. Every carrier needs to follow suit! It just slows you down, and is unecessary. Give us a break. We love lusting after those brand new mobile phones late at night. Scratch that, we get ’em before any of you launch. Just please don’t give us the “pricing and availability” varies by location bit, OK’s? AT&T we love you!

AT&T: No ZIP code.

T-Mobile: No ZIP code.

Sprint: ZIP code required.

Verizon Wireless: ZIP code required.

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world. BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.