More so than most, Amazon has every reason to try and make the check out process as seamless as possible. After all, sometimes all a consumer needs is the slightest of hurdles before getting cold feet and reconsidering a purchase. That being the case, it might not be all that surprising to learn that the company that pioneered one-click purchasing has come up with a way for consumers to complete the checkout process by taking a selfie.
Yes, the selfie age is upon us and Amazon is joining the party with a decidedly commerce-oriented twist. According to a recent patent filing, the online retail giant describes an implementation of facial recognition software that would enable shoppers to use their own face in place of a password when finalizing a purchase. In other words, think of it as Touch ID but for your face instead of your finger.