Samsung on Tuesday confirmed that it is teaming up with OpenX Technologies to create a mobile ad platform that will rival Google and Apple, The Wall Street Journal reported. The service will be called Samsung AdHub Market and will enable companies to place advertisements on Samsung phones and tablets beginning in the second half of the year. Potential advertisers will be able to purchase ad space on mobile devices through both app developers and Samsung, and pricing details are not yet known. “This is the first time any device manufacturer has entered the ad tech space in this way,” said OpenX Chief Executive Tim Cadogan. “It is becoming very clear to the principals in the mobile space that advertising is going to be a very important part of the revenue mix.” More →
Facebook on Wednesday announced at the company’s Marketing Conference that premium ads will now appear in its mobile application. Advertisements will be displayed on mobile news feeds — much like Twitter’s “promoted” tweets — starting immediately, with desktop logout screen advertisements scheduled to roll out in April. Previously, users would only see ads in the sidebar and news feed on the desktop version of Facebook. The move comes as the social networking giant is in the process of going public, and just after Twitter announced that it will bring ads to its mobile application. More →
Jumptap recently released a report that separated the 50 states by mobile operating system. It mapped out which states are prominently iOS users, which use Android the most, and which states use BlackBerry smartphones based on 83 million users on its ad network. New England and the Midwest represented the largest pockets of iOS users while Texas, California and much of the West were Android users. New York is primarily a BlackBerry state, perhaps due to the number of corporate users in New York City. Alaska was neutral and Hawaii had more iOS users than Android or BlackBerry. Jumptap collected its data from its mobile advertising network, so the data doesn’t represent sales or market share of course. Read on for more findings from the report. More →
According to a new report, the Department of Justice and the Federal Trade Commission have come to an agreement that the latter will open a formal investigation into Apple’s iPhone policies. The investigation will look into whether or not Apple’s prohibiting developers from using cross-compilers is anti-competitive. It is unclear whether or not the FTC will also look at Apple’s ban of Adobe Flash on iOS devices as well as section 3.3.9 of the iOS developers agreement which blocks Google’s AdMob from serving ads on the iPhone and iPad. The Department of Justice is said to be in the preliminary stages of an investigation into whether or not Apple has an unfair advantage in digital music distribution. But for the matter at hand, the FTC faces a tough challenge with its investigation. Apple claims it is essential that iOS applications are natively developed to ensure quality and compatibility. Previous experiments with cross-compilers led to what Apple claims were inferior applications, something it fears could damage the platforms reputation for quality applications. On the other hand, many believe that Apple enjoys far too much control over its products and this creates a lack of competition which does nothing but hurt developers and consumers alike. Neither Apple nor the FTC have commented on the matter. More →
Surprise! The U.S. government is once again going to throw Apple under the microscope and investi alleged anti-competitive practices, this time for the new language Apple is using in section 3.3.9 of its developers agreement which appears to be directed straight at Google’s AdMob. This information comes to us by way of The Financial Times. This would mark the second time that federal regulators have looked at Apple relating to mobile ads and one of many other preliminary investigations. It was just yesterday that AdMob broke its silence on the matter and went on the offensive saying that Apple is putting up “artificial barriers to competition” which will only serve to “hurt users and developers and, in the long run, stall technological progress.” The question in this case appears to be whether or not Apple’s fiercely competitive tactics with iOS advertising are legal or warrant anti-trust action. More →
In a post on his blog this morning, AdMob founder Omar Hamoui lambasted Apple for anti-competitive behavior pertaining to the most recent changes to section 3.3.9 of the iOS developers agreement. According to Hamoui, if Apple should chose to enforce what is written in the agreement, Apple would be erecting “artificial barriers to competition” which “hurt users and developers and, in the long run, stall technological progress.” While there is in reality very little that anyone can do to get Apple to change its course, Hamoui has said he and Google plan on “speaking to Apple to express our concerns about the impact of these terms.” More →
Six months after it first put in a bid of $750 million, Google today formally completed its acquisition of mobile ad giant AdMob. This news comes one week after the FTC finally gave Google the go ahead after completing a lengthy investigation into the purchase. So what’s next for Google? Other than preparing for an all-out war against iAd, Google is working to bring its mobile ad team with the AdMob crew so that they can get straight to work on creative ideas. Said Google’s Susan Wojcicki “We want to unleash agencies’ and advertisers’ creativity on all mobile devices and deliver them better results from their campaigns, drive better returns and more choice for publishers and developers, and help people get better ads and more free mobile content.”
Google also announced its plans to repurchase shares of the company with available working capital to offset the $750 million in stock owed to AdMob employees as part of the deal. More →
According to AdMob’s April 2010 Mobile Metrics Report, the number of iPhone OS devices in the US outnumber the amount of Android devices by a ratio of 2:1. AdMob estimates that for all of the 8.7 million Android smartphones in the US, there are 10.7 million iPhones and 18.3 million iPads and iPod touches. Worldwide, AdMob reports that there are 11.6 million Android devices compared to 27.4 million iPhones and 13.4 million iPads and iPod touches. Perhaps the most interesting facet of AdMobs report is just where the distribution of each OS is most prevalent. 75% of Android devices are found in North America, compared to 12% in Asia and 11% in Western Europe. The iPhone proved to be most popular in North America with 49%, followed by Western Europe at 28% and Asia at 14%. Switching gears, the largest number of ad requests the world over came from iPhone OS devices with 42%, down from 46% last month. Android stood still at 25%, while Symbian and RIM took up the third and fourth positions with 2% and 1% gains. In the United States, Android bested the iPhone OS for the second time having not moved from its 46% share. iPhone OS traffic dropped to 38%, while third place RIM gained 2% with a total of 7%. Palm’s webOS held firm at 3%. More →
On the eve of I/O 2010, Google CEO Eric Schmidt made some pretty interesting comments to Reuters. First and foremost on his mind was AdMob, the mobile advertising giant that Google has been trying to acquire since November of last year. The $750 million deal is currently on hold as the FTC looks into whether or not the sale could negatively impact developers that rely on mobile ad revenue. Although confident the deal will eventually be given the thumbs up, Schmidt vowed that his company would “fight very hard” if blocked. As Schmidt put it, Google’s purchase of AdMob would allow it to open up “a more competitive market on the iPhone platform,” an obvious dig at section 3.3.9 of the iPhone developers agreement which prohibits apps from collecting and sending device data “to a third party for processing or analysis.” Despite all of the relatively tough talk, Schmidt reiterated previous comments that Apple and Google will continue to work together when mutually beneficial and that he and Steve Jobs still get along. Good to know. The question is: How does Steve feel? More →
According to mobile ad firm Smaato, U.S.-based Symbian users are 2.7 times more likely to click on a mobile ad than their iPhone OS using countrymen. The findings, based on 6 billion ads served up by 40 ad companies in the month of April, are quite puzzling when considering the infinitesimally small share of the U.S. smartphone market Symbian currently occupies. But GigaOm’s Kevin Tofel has what sounds like a very reasonable explanation for the stats: “Symbian is a more mature operating system in terms of age, and both advertisers and developers have used that time to optimize mobile advertising on the platform. Apple’s iPhone OS is a relative youngster compared to Symbian, having only initially launched on a product in June of 2007.” Kind of makes one wonder why the FTC is making such a stink over Google’s attempt at acquiring AdMob and the launch of Apple’s iAd. Moving on… Anyone else think it’s pretty incredible that feature phone users click on more ads than Android, BlackBerry, Palm and Windows Phone users?
Steve Jobs and Eric Schmidt might have been able to put their differences aside yesterday as they enjoyed a cup of coffee, but the ol’ rivalry might soon be kicked up a notch Emeril Lagasse-style as there is now talk Apple is going to unveil its very own mobile advertising service on April 7th. Reportedly to be known as iAd (*face palm*), the service is thought to be built on top of Quattro Wireless, the mobile advertising company Apple snapped up in January. Not much else is known at present, although it is believed Apple might not be able to take full advantage of proximity-based advertising thanks to a patent recently awarded to Google. And as for Google, as much as it might loathe the idea of Apple making inroads to advertising, there could be a silver lining. Actual competition in mobile advertising could convince the federal government to allow Google’s acquisition of AdMob, held up as the government lawyers mill over whether or not to proceed with an anti-trust lawsuit, to finally proceed.
It looks like Apple is getting ready to take on Google in the mobile ad space as the latter had recently purchased AdMob for $750 million. Quattro Wireless, a direct competitor of AdMob, will be picked up by Apple for a cool $275 million according to BoomTown. The company has already raised approximately $30 million in venture capital funding since starting in 2006 and has worked with big names like the NFL, CBS and Univision. Quattro Wireless has also had a presence on mobile web and in-app ads on the iPhone and Android as well. It will be very interesting to see how mobile ads change in the future and where Apple plans to go with Quattro. So far, neither Apple or Quattro Wireless have confirmed or commented on the buyout but the rumor says the announcement will come very soon even possibly this morning.
UPDATE: It’s confirmed. Check out the confirmation email after the bounce. More →