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Google formally completes its acquisition of AdMob

Updated Dec 19th, 2018 6:38PM EST

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Six months after it first put in a bid of $750 million, Google today formally completed its acquisition of mobile ad giant AdMob. This news comes one week after the FTC finally gave Google the go ahead after completing a lengthy investigation into the purchase. So what’s next for Google? Other than preparing for an all-out war against iAd, Google is working to bring its mobile ad team with the AdMob crew so that they can get straight to work on creative ideas. Said Google’s Susan Wojcicki “We want to unleash agencies’ and advertisers’ creativity on all mobile devices and deliver them better results from their campaigns, drive better returns and more choice for publishers and developers, and help people get better ads and more free mobile content.”

Google also announced its plans to repurchase shares of the company with available working capital to offset the $750 million in stock owed to AdMob employees as part of the deal.