Most mobile daily deal users are from high-income households, study finds

By on February 1, 2012 at 7:30 AM.

Most mobile daily deal users are from high-income households, study finds

If you’re signed up for a daily deal service on your phone, odds are you’re from a high-income household. According to new data from comScore, 36.5% of U.S. phone owners who are signed up for a daily deal service have an annual income of more than $100,000. 19.6% come from households that have an annual income of between $75,000 and $100,000, 18.1% have a household income of between $50,000 and $75,000, 16.9% fall between $25,000 and $50,000, and 8.9% earn less than $25,000 per year. ComScore did not specifically name the mobile deal services included in the study, though Living Social and Groupon are among the more popular daily deal services. More →

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Mobile coupon industry will be worth $46 billion by 2016, analysts say

By on November 2, 2011 at 2:40 PM.

Mobile coupon industry will be worth $46 billion by 2016, analysts say

A recent report from Juniper Research suggests that the mobile coupon market will be worth $46 billion by 2015, a large jump from the $5.6 billion projected for the industry this year. Google Offers, a feature of the NFC-based Google Wallet mobile payment system, will be one catalyst for the growth. “Mobile coupons are going mainstream,” Juniper Research analyst David Snow said. “Cost effective mobile coupon campaigns are now within the reach of smaller retailers providing them with an easy way to drive profitable footfall and build customer loyalty. To ignore the potential of mobile coupons would be to ignore the future of mobile commerce.” A quick search of the iTunes App Store revealed dozens of applications for iOS devices, including apps from Coupons.com, GroupOn, Cellfire, Coupon Clipper and more, but there are also applications such as FourSquare that provide special offers for mobile users. Snow’s comments, which also suggest an opt-in approach could be more beneficial for retailers, complement a recent report from Retrevo that claimed retail stores are failing shoppers by not providing them with enough incentives to shop in-store instead of online. Read on for the full press release from Juniper Research. More →

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Facebook kills its Groupon competitor, 'Facebook Deals'

By on August 29, 2011 at 5:21 PM.

Facebook kills its Groupon competitor, 'Facebook Deals'

Facebook has decided to kill off its Facebook Deals product, a service that was launched to compete with other coupon service providers such as Groupon and LivingSocial. “After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks,” Facebook told Reuters. “We think there is a lot of power in a social approach to driving people into local businesses. We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses.” Facebook will instead focus on Pages, Sponsored Stories and its Ads product. Facebook announced Deals in November and began testing the service in Atlanta, Austin, Dallas, San Diego and San Francisco. It partnered with aDealio, Gilt City, HomeRun, kgb deals, OpenTable, Plum District, PopSugar City, ReachLocal, Tippr, viagogo and zozi to power the service. More →

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LetsTalk offering $50 off of Verizon smartphones through August 31st

By on August 26, 2011 at 10:15 PM.

LetsTalk offering $50 off of Verizon smartphones through August 31st

LetsTalk.com has announced that it is offering $50 off any Verizon Wireless smartphone purchase through August 31st, provided users sign up for a new two-year contract. The discount creates several compelling deals. For example, Verizon customers can pick up the Samsung DROID Charge 4G LTE phone for $49.99 with a new contract, or the HTC ThunderBolt 4G device for just $19. LetsTalk.com also confirmed with BGR that it expects to offer Verizon’s new BlackBerry Bold 9930 on August 31st and while final pricing for that phone is still unknown, it will be eligible for the $50 coupon for that day until the deal expires. Customers can take advantage of the LetsTalk.com deal by entering coupon code “bbaf0cf6″(updated) during check-out, and the offer is valid through August 31st. More →

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Groupon files for $750 million IPO

By on June 2, 2011 at 4:20 PM.

Groupon files for $750 million IPO

On Thursday, Groupon — the popular location-based coupon service — filed for an initial public offering with the Securities and Exchange Commission. The start-up, which alerts 83 million email subscribers in 43 different countries of local deals that range from restaurant discounts to sailing lessons, hopes to raise $750 million in its IPO. “Expect us to make ambitious bets on our future that distract us from our current business,” Andrew Mason, Groupon’s chief executive officer, said in a statement. “Some bets we’ll get right, and others we’ll get wrong, but we think it’s the only way to continuously build disruptive products,” Mason added. Groupon launched in November, 2007, has more than 7,000 employees, and reported $645 million in revenues during Q1 2011. Hit the break for a letter from Mason that was included with the company’s filing. More →

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AT&T launching Yellow Pages Deals to compete with Groupon

By on May 3, 2011 at 5:59 AM.

AT&T launching Yellow Pages Deals to compete with Groupon

Yellow Pages, a subsidiary of AT&T, is launching its own Deals platform that will compete with Groupon and other bargain services, Bloomberg is reporting. The service is live now on YP.com, and AT&T is offering new customers a $10 credit towards their first “Deal of the Day” purchase — provided that you sign up before May 22nd. The carrier says that its Yellow Pages Deals service will be available in Atlanta, Dallas/Forth Worth, and Los Angeles to start, although it will be deployed to more cities in the future. AT&T could have the upper hand among mobile users, as it typically installs a default Yellow Pages application on most of its phones. However, it’s unclear if it will build the Deals service directly into mobile apps, or if it will only be an online/e-mail offering. If you live in one of the three starter markets and want to save a few bucks on your next steak, face painting lesson, or both, hit the jump to get started now. More →

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Facebook to compete with Groupon with 'Deals on Facebook'

By on April 26, 2011 at 1:29 PM.

Facebook to compete with Groupon with 'Deals on Facebook'

In November, Facebook announced its new “Deals” platform that allows users to check-in to various local businesses for discounts. On Tuesday, the social network announced that it’s taking that idea one step further with its new “Deals on Facebook” service — which is currently being tested in Atlanta, Austin, Dallas, San Diego, and San Francisco. Using the Deals on Facebook, friends will be able to see local specials — such as concerts or group discounts at restaurants – and buy them directly from the social network. While we definitely see this service competing head-to-head with similar services from Groupon and Living Social, Facebook has teamed up with a number of partners, including aDealio, Gilt City, HomeRun, kgb deals, OpenTable, Plum District, PopSugar City, ReachLocal, Tippr, viagogo, and zozi for a more robust offering. If you’re in one of Facebook’s beta markets, hit up http://www.facebook.com/deals for more info. More →

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T-Mobile offering $100 off G-Slate for early adopters

By on April 23, 2011 at 8:11 AM.

T-Mobile offering $100 off G-Slate for early adopters

Are you dead-set on acquiring T-Mobile’s G-Slate Honeycomb tablet? Listen up. According to information garnered by TmoNews, you can chisel $100 off the device’s price tag by acting early. Here’s how it’s done: call T-Mobile at 1-866-464-8662, select option”3″, and reference promotional code “GSLATE100.” If you complete your tablet purchase using the above method before April 27th, T-Mobile will slash an additional $100 off the tablet’s $529 window sticker. Not a bad deal. More →

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ShopAlerts brings location-based advertising to AT&T phones

By on February 28, 2011 at 8:19 PM.

ShopAlerts brings location-based advertising to AT&T phones

AT&T on Monday announced ShopAlerts, a new mobile advertising service that will introduce location-based ads to the AT&T wireless network. The service, developed by AT&T Advanced Ad Solutions and Placecast, will serve advertisements and special offers to subscribers’ cell phones when they are in the vicinity of a participating retailer. Initially, the service is only being offered in New York, Los Angeles, Chicago and San Francisco. “We are proud to take mobile marketing into the future with this unique offering that is being embraced by consumers and brands alike,” said Greg McCastle, senior vice president of AT&T Advanced Ad Solutions, in a statement. “ShopAlerts by AT&T enables brands/advertisers to help link consumer engagement with activation and ultimately to the point of sale.” The ShopAlerts service will be opt-in, meaning AT&T subscribers must elect to receive ShopAlerts ads before any related advertisements or deals will be delivered to their devices. AT&T’s full press release can be found after the break. More →

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