Time was, companies big and small were scrambling to launch new social networks. Back when people still talked with a straight face about dislodging Facebook from its spot atop the social food chain, and as a result we got everything from Ello to Google+ that promised us better experiences — better, of course, in comparison to a certain familiar blue app.
Never mind how that did or didn’t work out. The mad dash, these days, is for a much narrower prize. From Facebook to Snapchat to much smaller and lesser known entrants, the latest social gold rush is the battle to own user messaging. “Messaging apps are now bigger than social networks,” announced a Business Insider headline from earlier this summer. That’s the backdrop against which Apple is reportedly going to give social another go via a social app focused around the camera which it may have in the works.
And it’s why Yubl, a startup from the UK which launched earlier this year, is racing to add new features to its messaging app of the same name — and to bring it to a growing number of countries, including the U.S. in 2017. More →