Watch live as Tag Heuer unveils its $1,500 Apple Watch competitor

Tag Heuer Smartwatch Event Live Stream

The Apple Watch almost instantly became the best-selling smart watch in the world when Apple launched it earlier this year, and it also set the bar for all future smartwatch offerings. So far, no other company has really risen to the challenge, though Samsung’s latest smartwatch is certainly a cut above anything the company had debuted prior to the Apple Watch release.

Now, however, we’re about to see what a luxury watchmaker can do with smartwatches as Tag Heuer is set to unveil its first-ever smartwatch during a press conference that begins shortly, and you can watch live streaming video from the event right here.

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For the time being, we know precious little about Tag’s first smartwatch. We know it will fall into the company’s Carrera line, we know it’ll run Android Wear, and we know it’ll be pricey, starting at $1,500. Beyond that, Tag Heuer’s luxury Android watch is still very much a mystery. Of course, all that changes at 11:00 a.m. EST / 8:00 a.m. PST, when Tag is set to finally take the wraps off of its new smartwatch.

Will it be a worthy Apple Watch competitor? Will it warrant its hefty price tag? Or will this just be another example of a luxury watchmaker failing to adapt to the new watch landscape? We’ll all know the answers to those questions and more shortly.

Live streaming video from Tag Heuer’s big event is embedded below for your viewing pleasure:

Post updated to reflect announced price.

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