Survey: The cord cutters’ club keeps growing

Cable Subscriptions Dropping

As alternatives to cable television have become ubiquitous over the past several years, cable subscribers have begun to question whether the monthly fee is worth paying. Although “cutting the cord” (a.k.a.: dropping cable) is already starting to become a widespread phenomenon, some reports suggest that more people than ever are considering leaving cable behind. Consulting firm Magid Advisors reports that “2.7% of pay TV customers say they are thinking about cutting the cord in the next year.” That number was only 2.2% last year and 1.9% in 2011. Younger people are even more likely to cut the cord, as many as 4.4%, although certain irreplaceable perks, such as ESPN, have many subscribers keeping their cords intact.

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