What if TV aired on your schedule, all day, every day? This is the reality Intel will reportedly try to create with its upcoming pay TV service. Add-ons like on-demand content and local DVR services from current pay TV providers are a nice convenience, but Intel will reportedly look to take things to the next level by providing a cloud-based DVR service that records everything, all the time. According to The Wall Street Journal, the killer feature of Intel’s forthcoming pay TV service will “include a server farm to record every piece of programming aired—local, national and international—and store it for at least three days in the ‘cloud.’ ” The paper noted that by using Intel’s set-top box, TV subscribers will not have to manually schedule recordings or even own a DVR. According to an earlier report, Intel’s service will also utilize a video camera and other technology to monitor people’s viewing habits and serve targeted advertisements.