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Samsung, Jay-Z reportedly close to inking $20 million partnership

Published Jun 4th, 2013 11:45AM EDT
Samsung Jay-Z Partnership $20 Million

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As if Samsung didn’t already have enough help promoting its popular Galaxy smartphones, the company is apparently close to finalizing a deal with rapper and entrepreneur Jay-Z that could be worth as much as $20 million. An unnamed source tells The New York Post that Jay-Z will “want to develop some kind of new music-streaming service to promote his acts and music on mobile devices” as part of the deal, although this is unlikely to be the main feature of the eight-figure agreement between the two parties. 9to5Google speculates that Jay-Z, whose business acumen has helped him achieve success in a wide range of fields including his Rocawear clothing line and his burgeoning Roc Nation Sports agency, “will be bringing his marketing prowess to Samsung” and will help bolster the company’s already considerable advertising arsenal.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.