iTunes still dominates market for video downloads

iTunes still dominates market for video downloads

Apple’s iTunes has long dominated the market for online music purchases and it seems that it holds a similar stranglehold on the market for online movie and TV show purchases as well. New data from the NPD Group shows that iTunes accounts for 65% of all online movie downloads and 67% of all online TV show downloads, putting it significantly ahead of both Amazon Instant Video, which accounts for 10% of movie downloads and 8% of TV show downloads, and Xbox video, which accounts for 10% of movie downloads and 14% of TV show downloads. NPD analyst Russ Crupnick says that iTunes has stayed on top of the online video market because “Apple has successfully leveraged its first-mover advantage and of iTunes, iOS and the popularity of iPhone and iPad” to secure an enduring market advantage.

Source:
NPD Group
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