Digital marketer worried Facebook Home will produce ‘invasive, tedious’ ads

Facebook Home Ads Criticism

As amazing as it sounds, professional marketing firms do have limits to how far they’ll go to get their advertisements in front of your face. The Telegraph reports that Angus Wood, an executive from digital marketing firm iProspect, has expressed concern that Facebook’s (FB) new Home software that takes over Android smartphone home screens will produce “invasive, tedious” ads that will repel consumers from using the service. In particular, Wood explained that “the closer you come to the consumer, the softer you need to tread, and the bar for content quality will be higher than ever,” so it seems that Facebook may need to restrict its Facebook Home ads only to those that are the most relevant and least annoying to its users.

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