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Google seen soaring as shares continue to rise

Published Mar 5th, 2013 4:09PM EST
Google Stock Price Analysis

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A recent analysis pondered whether Google (GOOG) might be the next company to follow Apple’s epic downfall on Wall Street, and now we have another sign analysts might be getting too bullish: another $1,000 price target. Topeka Capital Markets analyst Brian White upped his price target on Apple (AAPL) shares to $1,111 last April, and the stock began free-falling from its record high a few short months later. Now, Jefferies & Company has become the latest group to slap a $1,000 price target on Google shares as the stock continues to hit new highs, StreetInsider reports.

The key factors for Jefferies’ upgrade are as follows:

1) traction in commerce initiatives like Product Listing Ads (PLAs), which are seeing high usage as Google Shopping transitions its Int’l program to a paid service, 2) growth at YouTube driven by TrueView ads, 3) our belief mobile CPC will improve on a growing market and Enhanced Campaigns, and 4) optimism about hardware.

The firm also raised its fiscal 2013 full-year EPS estimates to $48.25 from $46.39, and to $56.63 from $54.35 for fiscal 2014.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.