On schedule and as we exclusively reported, Apple announced its Joint Venture service this weekend to Apple Store employees. The new offering aims to bring small business customers into retail stores, providing more business-centric and personalized services. Users can enroll in Joint Venture for an annual fee of $499. What does that steep fee get you? The fee covers up to five users (additional users can be added for $99 per person per year) and provides priority service at Apple’s Genius Bars (skip the line), phone support from business-focused Geniuses, loaner machines for repairs taking over 24-hours, and access to customized workshops. The new service is set to roll out beginning March 2nd.