Forrester Research: Over 82 million tablet users in U.S. by 2015

By on Jan 4, 2011 at 12:29 PM
Tablets January 4, 2011

With CES just on the horizon, and the impending tablet tidal-wave gaining momentum, Forrester Research has published its predictions on just how far-reaching the devices will be.  With an estimated 10.2 million U.S. adults currently using tablets, the company predicts that number to rise to 26.0 million in 2011, 50.7 million in 2012, and 82.1 million U.S. adults by 2015.

“We’ve had briefings from many companies that will release new tablets at CES,” writes Forrester analyst, Sarah Rotman Epps. “All of these inputs have led us to revise our US consumer tablet forecast for 2010 upward to 10.3 million units, and we expect sales to more than double in 2011 to 24.1 million units.” She continues, “Of those sales, the lion’s share will be iPads, and despite many would-be competitors that will be released at CES, we see Apple commanding the vast majority of the tablet market through 2012.”

Forrester is predicting that the replacement rate of tablets will be closer to that of MP3 players or mobile phones — as opposed to that of computers and laptops used in the company’s initial estimates. The post closes with, “By 2015, 82 million US consumers — one-third of US online consumers — will be using a tablet, and not all of them will be iPads.”

Who has plans to buy their first tablet this year?

[Via TechCrunch]

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13 Comments

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  • Goofan (aka Apple Hater)

    And every single one of those tablets will be running on Android!!!!

    The march for Google 100 (a new movement that us Goofans (aka Apple Haters) have started!) has begun. Google 100 charter is to make sure that Google obtains 100% share of the market in ALL tech sectors in which it is in. This would effectively kill Apple, the most hated company in the world, follow up by Microsoft, the second most hated company in the world and substituting them with Google the most loved company ever because they don’t do evil!

    • Norm

      100% will easily be achieved by the VZW HTC DROID Scribe 4G LTE. I even heard Jobs scrapped the ipad 2 because he bases his busiess decisions on 17 year olds kid opinions on tech blog message boards rather than real world sales results from people who want devices that work without biweekly ROM updates and reinstalls.

  • R857nel

    I’m really interested in the Playbook by RIM.

  • Anonymous

    Apple sold 7.4 million iPads from April-September, add in another however many million in the Holiday quarter and it is easily over their estimate of 10.3 million Tablets in 2010. So, the numbers are wrong already. Apple is surely on pace to sell more than 30 million Tablets themselves in 2011. So, the numbers are wrong again. According to their numbers no one else will sell any Tablets next year, I wonder if the device makers showing off the supposed 100 Android Tablets at CES this week know that.

  • Eric

    I can see myself with iPad v2 if Apple does it right. I did not find v1 inspiring.

    • Anonymous

      I also didn’t buy V.1. The original iPhone is the only first generation gadget I have ever bought (sans the Atari 2600). Always better to wait for the second iteration, keeps the companies honest in getting me the right gadget for my dollar.

      • Norm

        Agreed for once. The later iterations of DROID only got better (as they continue to) than the iCrap.

    • Mgl323

      It did inspired other companies to bring out their own tablets.

  • Email

    I don’ know why they’re bothering with projections for 2015… Everyone knows the world is ending in 2012. :o )~

  • http://pulse.yahoo.com/_LUCZIYSKXJHWJN5PER2ZGMWQME ROTFL

    I wanted an Ereader for the hundreds of books I have in PDF’s. Ended up buying an Archos 101 with the 10″ touchscreen running Android and wifi support for $300. You can also tether a 3G phone with bluetooth if you are away from Wifi and need to get on the net. I pulled the hard drive out of an old laptop and stuck it in a $5 case that converts it to USB 2 to hold all my HD movies which plays on the Tablet and on a big screen TV thru the HDMI port. Try that with an $800 Scrapple IRAG.

  • Anonymous

    I have a problem when they designate these tablets with the letters “PC”. I mean, they’re really not computers per se.Am I just being anal about that?

    • TechU

      “paul2at siad: am I just being anal about that?”

      yes you are ;D

      PC stands for ‘Personal computer’ and ‘computer’ means a device with any king of central processor in it, you cant get more personal than a mobile device with a nice ARM NEON inside today ;D

  • Imblest

    Just bought my first tablet a couple weeks ago – but it’s NOT the iPad. I prefer the exopc (by Microsoft) because of the ease to transfer my old files and still do my work on it.

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