Windows Phone 7 team boasts of 3,000 apps, 15,000 developers

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When Windows Phone 7 launched in the U.S. earlier this month, Microsoft announced that it already had 2,000 apps and 13,000 developers registered to build software for the platform. Two short weeks later, the proud Redmond giant is boasting of 3,000 apps and 15,000 registered developers. That’s some solid growth for a new, unproven platform. It should also be very encouraging for consumers — yes, established platforms like iOS and Android dwarf a growth rate of 500 apps per week, but mobile developers are spread thin. To know that Windows Phone 7 is drawing a fair amount of developer interest in its infancy is very, very comforting. As we know, Microsoft needs developer support if it hopes to succeed.

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33 Comments
  • Norm

    Never gonna be as vast and great as the DROID Market.

    • michael scott

      J dizzle,is that you? Does your mom know you are on the computer?

      • sirpaul

        Are you Michael Scott from The Office?

    • Sonya

      Come on give it a rest already.

      • Norm

        Go play with your iphone, fanboy. But face the reality that DROID is the best mobile OS and its an honest waste of time for Windows or crApple to even try.

      • Michale11111

        Now, now Norm try to be a tiny bit objective. After all it is Thanksgiving and just because you are the anit Apple boy doesn’t mean you should dismiss them. WP 7 yes, but IOS? That would be ignorant of you.

      • Sonya

        I don’t have an iPhone. The best mobile OS would be if someone combined the good from Android and iOS and the security of BB. Now if that happens then feel free to rant about how that would be the greatest mobile OS on earth.

      • Anonymous

        Did you know that your avatar name is almost an anagram of Moron?

        Quite fitting I think.

  • Anonymous

    Their joking right? Give me a number of actual developers that have Apps available for your platform. Then, let me know how many Apps each developer has produced for your platform. Last, tell me how many of those Apps come from a Microsoft company.

    There are already BOGO deals, so even if Microsoft gains some traction they will be profiting very little if at all. Now, it is Microsoft so the profit isn’t necessary because up until this year the only profitable businesses that Microsoft ran were Windows group and Office group. Those two groups have proven to allow Microsoft to run multiple losing operations year after year. Much like Google and search.

    • jilissb

      It is obvious that you don’t know much… For the record, the carriers are the ones who subsidize the BOGO offers and the manufacturers (ie. Microsoft) get paid by the carriers for each device they ship.

      • Anonymous

        The carriers pay Microsoft for their phones. When your phones are not selling or you want to sell more phones you have to do what? Lower your prices. Microsoft is taking a hit here also.

        Apple get roughly $600 for each iPhone they sell. Do you suppose that RIM is making $600 for each phone on a BOGO? No they are not. Carriers don’t do BOGO with iPhones because they can’t get a better deal from Apple. Apple expects their $600 per phone, regardless.

        BOGO’s only happen when the carriers are getting a deal also.

        Christ people, it isn’t so difficult to understand.

      • Anonymous

        Microsoft are not manufacturers. The carriers pay the manufacturers for their phones. Why would they pay the os developer?

    • sirpaul

      Dude, chill. They are new, it’s a new phone. 3000 apps for a phone that launched a few weeks ago is very good. Start making comparisons after MS had a chance. Everybody has to start somewhere. You want to bash a company because they didn’t go from 0 apps to 60000 in a few weeks? Give me a break dude…Stop being such a stuck-up fanboy and realize that not everybody is in love with the iPhone, and your opinion isn’t the only one that matters. Even if Windows Phone 7 may not get the same market share as other phone OSs, competition and innovation is always good for the consumer. You should applaud it not bash it like a fool.

      • Anonymous

        What I was bashing was the lack of honest transparency. Your idea that my opinion isn’t the only one that matters is ridiculous, what does my opinion even matter? Who am I exactly. My point being stop saying that there 15,000 developers and 3,000 apps. Because what people are saying is that 12,000 developers (at least) chose not to participate.

        If your platform is growing great, if it becomes popular great. Just stop with the dishonesty.

        Just remember, Microsoft also said that Kin was doing well also.

      • sirpaul

        12000 developers are still working on their apps, because first off not everyone develops for windows mobile full time and 2nd of all many applications take more than a month or so to code. Most people develop as a side job or as a hobby when they have free time.

      • MicroNix

        sirpaul, any serious developer knows that you get your app out as fast as possible on a new platform before someone else does and your idea becomes irrelevant. The SDK was released early enough ahead of the launch. If you are serious about creating apps, you don’t wait for someone else to get the jump on you. That being said, it does look like there are 12,000 developers doing nothing.

  • Michale11111

    3,000 apps, 15,000 developers? More Balmer BS. Besides, who cares since almost no one will buy Microsoft mobile anything. They will never get close to IOS or Android. You let a salesman with no vision and leadership like Balmer run a once great, innovative company and see what you get? Unbelievable Gates doesn’t step up and make the Board of Directors fire this incompetent fool.

    • Anonymous

      Actually Ballmer is a great sales guy. His problem though is that he is the sales guy. Here is an interview from 2004 that explains what happens to companies that promote the sales guy to CEO. It happened to IBM and Apple (between the time Jobs was gone) and now is happening to Microsoft.

      The Seed of Apple’s Innovation
      CEO Steve Jobs says among other practices, it’s “saying no to 1,000 things” so as to concentrate on the “really important” creations

      In an era when most technology outfits have tightened their belts to adapt to a slower-growing market, one company stands out for forging ahead on innovation: Apple Computer (AAPL ). Others have slashed R&D and focused on incremental advances to existing product lines. Not Apple.

      By combining technical knowhow with a new concept for how to sell music online, Apple’s iPod music player has become the most influential new tech product in years. At the same time, Apple has maintained its reputation for making the most elegant, easy-to-use desktop computers as well.

      Much of the credit for this performance is attributed to Chief Executive Steven P. Jobs, who founded Apple in 1976 — but was ousted in 1985 before making a triumphant return in 1997. BusinessWeek Computer Editor Peter Burrows recently talked about the nature of innovation with Jobs, who is back to work part-time after recovering from pancreatic cancer surgery. Here are edited excerpts of their conversation:

      Q: Apple has long been an innovative place with lots of smart, passionate engineers. But it seemed to fall off the map in the years before you returned in 1997. What happened?
      A: Let’s start at the beginning. Both [Apple co-founder] Steve Wozniak and I — and I think I can speak for Woz — got our view of what a technology company should be while working for Hewlett-Packard (HPQ ) in the late 1960s and early 1970s. And the first rule over there was to build great products. Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later [with the introduction of the Mac]. But then, the company had a decade in which it took a nap.

      Q: What can we learn from Apple’s struggle to innovate during the decade before you returned in 1997?
      A: You need a very product-oriented culture, even in a technology company. Lots of companies have tons of great engineers and smart people. But ultimately, there needs to be some gravitational force that pulls it all together. Otherwise, you can get great pieces of technology all floating around the universe. But it doesn’t add up to much. That’s what was missing at Apple for a while. There were bits and pieces of interesting things floating around, but not that gravitational pull.

      People always ask me why did Apple really fail for those years, and it’s easy to blame it on certain people or personalities. Certainly, there was some of that. But there’s a far more insightful way to think about it. Apple had a monopoly on the graphical user interface for almost 10 years. That’s a long time. And how are monopolies lost? Think about it. Some very good product people invent some very good products, and the company achieves a monopoly.

      But after that, the product people aren’t the ones that drive the company forward anymore. It’s the marketing guys or the ones who expand the business into Latin America or whatever. Because what’s the point of focusing on making the product even better when the only company you can take business from is yourself?

      So a different group of people start to move up. And who usually ends up running the show? The sales guy. John Akers at IBM (IBM ) is the consummate example. Then one day, the monopoly expires for whatever reason. But by then the best product people have left, or they’re no longer listened to. And so the company goes through this tumultuous time, and it either survives or it doesn’t.

      Q: Is this common in the industry?
      A: Look at Microsoft (MSFT ) — who’s running Microsoft?

      Q: Steve Ballmer.
      A: Right, the sales guy. Case closed. And that’s what happened at Apple, as well.

      Q: How did Apple recapture its innovative spark?
      A: I used to be the youngest guy in every meeting I was in, and now I’m usually the oldest. And the older I get, the more I’m convinced that motives make so much difference. HP’s primary goal was to make great products. And our primary goal here is to make the world’s best PCs — not to be the biggest or the richest.

      We have a second goal, which is to always make a profit — both to make some money but also so we can keep making those great products. For a time, those goals got flipped at Apple, and that subtle change made all the difference. When I got back, we had to make it a product company again.

      Q: How do you manage for innovation?
      A: We hire people who want to make the best things in the world. You’d be surprised how hard people work around here. They work nights and weekends, sometimes not seeing their families for a while. Sometimes people work through Christmas to make sure the tooling is just right at some factory in some corner of the world so our product comes out the best it can be. People care so much, and it shows.

      I get asked a lot why Apple’s customers are so loyal. It’s not because they belong to the Church of Mac! That’s ridiculous.

      It’s because when you buy our products, and three months later you get stuck on something, you quickly figure out [how to get past it]. And you think, “Wow, someone over there at Apple actually thought of this!” And then three months later you try to do something you hadn’t tried before, and it works, and you think “Hey, they thought of that, too.” And then six months later it happens again. There’s almost no product in the world that you have that experience with, but you have it with a Mac. And you have it with an iPod.

      Q: What’s the CEOs role in all of this?
      A: I don’t know. Head janitor?

      Q: Seriously, a lot of people give you much of the credit. How much of it is you?
      A: Look, I was very lucky to have grown up with this industry. I did everything in the early days — documentation, sales, supply chain, sweeping the floors, buying chips, you name it. I put computers together with my own two hands. And as the industry grew up, I kept on doing it.

      Not everyone knows it, but three months after I came back to Apple, my chief operating guy quit. I couldn’t find anyone internally or elsewhere that knew as much as he did, or as I did. So I did that job for nine months before I found someone I saw eye-to-eye with, and that was Tim Cook. And he has been here ever since.

      Of course, I didn’t tell anyone because I already had two jobs [CEO of Apple and of movie maker Pixar Animation Studios (PIXR )] and didn’t want people to worry about whether I could handle three [jobs]. But after Tim came on board, we basically reinvented the logistics of the PC business. We’ve been doing better than Dell (DELL ) [in terms of some metrics such as inventory] for five years now!

      The Seed of Apple’s Innovation
      [Page 2 of 2]

      Q: With the iPod, Apple moved beyond the PC into consumer electronics. But you’re still considered a niche player that picks its spots in bigger markets. Will you try to expand to become a more full-line player, like a Sony (SNE ) or Samsung?
      A: The fact that you’re comparing us to Sony is a statement in itself. I’m flattered. We really respect those guys and what they’ve accomplished over the years. But we’re just trying to make great products. We do things where we feel we can make a significant contribution. That’s one of my other beliefs.

      I’ve always wanted to own and control the primary technology in everything we do. Take audio. For years, the primary technology was the [marking mechanism] inside a CD or a DVD player. But we became convinced that software was going to be the primary technology, and we’re a pretty good software company.

      So we developed iTunes [Apple's music jukebox software that later morphed into the iTunes Music Store]. We’re a good hardware company, too, but we’re really good at software. So that led us to believe that we had a chance to reinvent the music business, and we did.

      Q: Many people say we’re in a period in which advances in various digital technologies — from drives to chips to screens to networking gear — is going to change the nature of innovation. Rather than inventing something from scratch, innovation will be the art of putting all of these capabilities together in new ways.
      A: Of course, you’re never going to invent everything. But what’s the primary technology? And what’s the concept of the product? Where does the conceptualization come from? I guarantee the 1.8-inch hard drive was not invented for iPods. But that’s not the primary technology in an iPod.

      Q: How do you systematize innovation?
      A: The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.

      But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. It’s ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.

      And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.

      Q: How much do you have to do with Apple’s innovations?
      A: We go back and forth a lot as we work on our projects. And we’ve got such great people [in the top executive team] that I’ve been able to move about half of the day-to-day management of the company to them, so I can spend half my time on the new stuff, like the retail effort. I spent and continue to spend a lot of time on that. And I meet weekly for two or three hours with my OS X team. And there’s the group doing our iLife applications.

      So I get to spend my time on the forward-looking stuff. My top executives take half the other work off my plate. They love it, and I love it.

      Q: So the key is to have good people with passion for excellence.
      A: When I got back here, Apple had forgotten who we were. Remember that “Think Different” ad campaign we ran [featuring great innovators from Einstein to Muhammad Ali to Gandhi]. It was certainly for customers to some degree, but it was even more for Apple itself.

      You can tell a lot about a person by who his or her heroes are. That ad was to remind us of who our heroes are and who we are. We forgot that for a while. Companies sometimes forget who they are. Sometimes they remember again, and sometimes they don’t.

      Fortunately, we woke up. And we’re on a really good track. We may not be the richest guy in the graveyard at the end of the day, but we’re the best at what we do. And Apple is doing the best work in its history. I really believe that. And there’s a lot more coming.

      Q: You’re back at work on a part-time basis. Are you going to come back full-time?
      A: Yes. That was one of the things that came out most clearly from this whole experience [with cancer]. I realized that I love my life. I really do. I’ve got the greatest family in the world, and I’ve got my work. And that’s pretty much all I do. I don’t socialize much or go to conferences. I love my family, and I love running Apple, and I love Pixar. And I get to do that. I’m very lucky.

      • sirpaul

        Coudln’t you have just posted a link?

      • Anonymous

        I wish but with the new format comes the moderators. If you post a link in a comment then the moderator has to approve it. It was a bitch to type all that from Memory too! ;)

      • sirpaul

        @TheNewDesign
        I realized that right after I posted :) Send them an email, maybe if enough of us complain and fill the comments with long posts like yours they will do something about it. I imagine they have some control over the operation of the disqus system. I don’t think anyone actually has a moderating job, so all comments with links are lost forever. What kills though is when you write a bunch of crap and it gets sent to moderator for no apparent reason (even without links)…this system really sucks.

  • http://rmbo47.myopenid.com/ rmbo47

    3000 whole apps?! Sounds a bit like the Palm Pre launch.

  • Anonymous

    microsoft will have press releases every time they go over 1,000 apps. next update 4,000 apps. yay

  • Dan

    I’d like to point out that the 3000 apps include legacy windows mobile applications that won’t work with Windows Phone 7. I believe windows phone 7 only has a few hundred that will run on its OS.

  • Anonymous

    it would help if they’d offer an alternative to THOSE UGLY TILES

  • Bullyboyb

    What a bunch of sad individuals if you don’t like windows phone 7 and are not interested in the phones why waste a minute of you life posting a comment about something you don’t own and have no interest in? Just to say something negative? Some of you people on here have serious issues you need to deal with.

    I have a wp7, I love it and guess what hate all you like I will still “bing it”. Lol.
    Microsoft is not forcing anyone one to buy a wp7.

    Htc, samsung, lg and dell have already paid microft for the software licences microsoft is just waiting on the royalties.

    • Anonymous

      Well said!! It’s mostly Droid Tards that act so anal! They only like choice once it has that garbage Android on it!

      Take that Droid Tards!! WP7 is another platform like Iphone for developers who actually want to make money by selling their apps not clinging to “GoogleHope”!

      • MicroNix

        and your reply is just as bad as any “droid tard”. Perhaps you should be less hypocritical before acting better than everyone else…

  • Mgl323

    Not bad. Not bad at all.

  • Anonymous

    I picked up the HTC Surround and I’m actually pretty happy overall with it. I got it through Amazon Wireless for 49.99 and migrated over my unlimited data plan without a hassle. While they do say there are over 3,000 apps, there aren’t very many that I consider useful or want to download. I had a good number of very functional apps on my iPhone and hope to see those surface with some time (WunderRadio, Pandora, productivity apps, fitness/health apps, etc).

    The phone runs great and has a lot of functions out of the box that my 3GS didn’t and I don’t think it’s anything that a few patches along the way won’t fix.

    There’s a lot of arguing going on about the better platform but I’m glad to see MS trying to mix things up. Apple’s been pretty dominant but for myself, personally I needed a breath of fresh air and this phone came just in time as my contract was up. I purchased the iPhone 4 for my girlfriend and wasn’t as taken by it as I was when the original phone came out.

    Hopefully MS can start gathering an even larger developer base as this community can grow into a really great one. As far as the Kin goes, I didn’t hear all that much about it and I never really heard about its sales figures. The only thing I could recall was that it was targeted towards a younger audience and maybe that’s why it failed? Who knows, I’m waiting to see how it all unfolds. Here’s hoping the next few months see some traction with new apps.

    • Bullyboyb

      Very objective and constructive points you have raised. I personally would love to see MS continuing to develope this platform. It would be a shame if they let it go stale. The future is bright for mobile os competition.

      Apple in the other hand continue to develope their platform. I would love to see them implement some dort of widgets or something of that nature.

      At the end of the day consumers win.

  • uglygeekyfragmandroid

    WP7 is still missing a lot of features but it is a delightful OS that is user friendly and easy on the eye. updates handled by MS, which is superb….. MS is on the right track..

  • Anonymous

    That’s 1 app per 3 developers… not really so impressive when you look at it that way.

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