New entrant WIND Mobile may have been getting the lion’s share of media attention in Canada thanks to parent company Globalive’s notorious battle with the CRTC, but today Data & Audio-Visual Enterprises announced it will begin offering its AWS 3G services as early as this spring under the brand name Mobilicity. With a battle cry of “Mobilicity: My Phone. My City. My Way”, all we know at this point in time is that its “value-packed unlimited plans” with contract-free services will kick off in Toronto this spring followed by Vancouver, Edmonton, Calgary and Ottawa later in the year. Plan pricing as well as specifics about handsets have not been announced, but we do know that at the very least Nokia, RIM and Sony Ericsson will be well represented. So what say you, Canadians? Are you ready for another non-subsidizing carrier to enter the Canadian marketplace?
Fun fact: Mobilicity will become Canada’s seventh UMTS/HSPA carrier (Bell, Fido, Rogers, TELUS, WIND and Virgin are the others) and second to utilize AWS 3G.