Canada's DAVE Wireless becomes Mobilicity, launches this spring

By on Feb 2, 2010 at 5:17 PM
General February 2, 2010

mobilicity-logo

New entrant WIND Mobile may have been getting the lion’s share of media attention in Canada thanks to parent company Globalive’s notorious battle with the CRTC, but today Data & Audio-Visual Enterprises announced it will begin offering its AWS 3G services as early as this spring under the brand name Mobilicity. With a battle cry of “Mobilicity: My Phone. My City. My Way”, all we know at this point in time is that its “value-packed unlimited plans” with contract-free services will kick off in Toronto this spring followed by Vancouver, Edmonton, Calgary and Ottawa later in the year. Plan pricing as well as specifics about handsets have not been announced, but we do know that at the very least Nokia, RIM and Sony Ericsson will be well represented. So what say you, Canadians? Are you ready for another non-subsidizing carrier to enter the Canadian marketplace?

Fun fact: Mobilicity will become Canada’s seventh UMTS/HSPA carrier (Bell, Fido, Rogers, TELUS, WIND and Virgin are the others) and second to utilize AWS 3G.

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  • Frogford Ryder

    Cool … its an anagram of “Yo, I climb it”

  • jcutner

    more competition the better for consumers

  • abcd

    there’s more than 7, the province of Saskatchewan has their own called sasktel

    • JP

      does SaskTel operate on HSPA?

      • iMiiTH

        It will soon with Rogers, so I guess it doesn’t really count? But if Virgin, and Fido count; Sasktel does too.

      • PJ

        Then you can add MTS to the list too for Manitoba.

  • Rich

    Awesome! Choice is a good thing.

  • http://smokinn.com Guillaume Theoret

    Isn’t it a bit disingenuous to separate Bell/TELUS/Virgin and Rogers/Fido into separate carriers considering Bell owns both TELUS and Virgin and Rogers owns Fido?

    • Anojaan

      Bell and Telus are separate……Virgin on the other hand is owned by Bell

    • Romes

      Check your facts, Bell does not own Telus…Bell owns Virgin, Rogers owns Fido

      • Matt

        Although Telus and Bell have been doing a joint build-out of their new 3G network…

        If the point of the article is “Look how many people are providing 3G!” I think counting Bell/Telus/Virgin together makes sense.

        Even though there are arguably 7 companies out there, there are only 4 networks.

      • Matt

        Er…3 networks.

        Bell/Telus/Virgin
        Rogers/Fido
        WIND

      • Tdot34

        3 networks yes….Bell and TELUS network share

        4 Companies, you guys are also missing two, Solo and Koodoo.

        Bell the parent of Virgin and SOLO
        TELUS parent of Koodoo
        Rogers parent of Fido
        Wind

  • Samarcande

    guess it doesn’t really count? But if Virgin, and Fido count; Sasktel does too.
    WWW

    • Dara

      Look at me!

      I’m a spammer who copies and pastes something somebody else said.

  • Truth

    Think Mobilicity will get the same free pass from BGR as Wind got?

  • joe

    What about MTS Allstream? Aren’t they getting an HSPA network as well?

    Next up are Shaw, Videotron and EastLink.

    It’s just one big HSPA party in Canada… Public Mobile is not invited.

  • http://www.fullchipdesign.com fcd@fullchipdesign.com

    Why not 4G WiMax?

    • Y.S

      Canada has had WiMax for a while but its under another name or something, I think Inukshuk Internet Inc. Like their portable internet but they never really transferred it to their handsets seeing there hasn’t been any handsets to handle it.

  • mingkee

    Mobilicity should be the luckiest carrier as there’re a lot of AWS supported 3G hardware.

  • TNSF

    LAME

    People won’t even be able to pronounce it properly. It will end up being Moblicity.

    Why would any company choose this name?

    • http://angrychinesedriver.com AngryChineseDriver

      According to their website, “bliss” will remind you that they’re making you happy. Go check it!

  • Chink Zip

    Fuck the canandians and their wana be iPhones!

    • Anthony

      Chink Zip, how come you’re talking? You can’t even spell Canadian correctly.

  • LaToya (AKA Digital Nightmare)

    I don’t get why they just shouldn’t force this and WIND to merge, as they’ll never have significant market-share compared to Rogers, Bell, or Telus…

    • Mike

      …that’s what got us in a pickle in the first place.

  • I hate chink zip

    I hate America for its lame ass look
    from all sides of the world. Pathetic
    excuse for a government. So Chink zip
    Go F*** your self.

  • I hate chink zip (NOW) is Chris L.

    I dont know about all this cell phone stuff. I just got a telus internet stick about a couple of months ago and
    I have noticed that I cannot even watch
    a video properly on it. I cant even watch youtube without the upload bar failing on me.

    Any one know how I can fix that?

    • Versed

      Look because this guys is a tard, doesn’t mean you have to lump all of us down here with him. Every country has its fair share of “tools”. No exceptions.

  • Chris L.

    I hope that this mobilicity company treats its customers better than telus
    cause I have been with rogers as well
    minus the internet stick and I think that they are both ridiculous.

  • Y.S

    I just cant wait to see their plans and the phones they will be offering. I wonder if it will hurt WIND.

    I can’t wait for Videotron.

  • HO

    uhhhh….so they will run UMTS/HSPA….by chance if I’m correct that means iPhones???, if so I c a dark time for Rogers, Fido, Bell, Telus and Virgin, dark times I say…

    • TM

      There wont be dark times. As much as I hate the big 3 they will eventually be forced to change there plans to compete.

  • Tom

    as much as people complain about 2-3 year contracts on other carries, not too many people like spending $130-$450 for a cell phone, and then only be able to use it in 2 limited areas across Canada.

  • danheb

    @Romes,

    True that Bell doesn’t own Telus or vice versa!
    But since their 3G network is the same one that they share, one thing is sure, they won’t compete eachother by offering better deals to customer… For many years Bell and Telus are offering the exact same things to it’s customers…
    if you look towards 3G offering accross Canada, there is still only 2 companies

    - Telus / Bell
    - Rogers / Fido

    All the others are not across Canada which could mean roaming and long distance charges if you travel a little

    - Dave (localised first than all except Quebec)
    - Mobilicity (localisez first than all except Quebec)
    - Videotron (Quebec only)

    So nothing will change!!!

    Posted from BGR Mobile (iPhone).

    • Y.S

      What your getting at is true. Thing is WIND, Mobilicity and Videotron should partner up and offer a carrier to rival but will not happen.

      Thing is smaller carriers do work also though. Depending on the individual. I am planning on switching to Videotron seeing I never really Quebec and if I do I just pop in a T-Mobile prepaid SIM, seeing I spend more time in the US than in other parts of Canada.

      • Tdot34

        It will probably happen in the future, like 5-7 years from now when those 3 companies are bigger, bu tdont have enough spectrum to become a true national player like Robellus. Wind has deep pockets so expect them to buy out the other two.

  • Pay Too Much

    Name is okay, design and webpage are great. I’m glad there will be a new Canadian alternative rather than just Egyptian.

  • Tim Mansfield

    Mobilicity just shut down their 6 major corporate stores in GTA for financial or business reasons. Is this the issue?
    NO!
    The issue is their credibility. They threatened to sue Rogers but chickened out, they launched unlimited Pakistan Plan but chickened out, they have closed most of their major corporate stores and claim to open new smaller ones at some point in time in the future – will they chicken out on this as well?

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