Remember that extremely weird Sony Ericsson handset codenamed “Kiki” that you didn’t care about because you were too busy ogling the X3 aka “Rachael”? Well as it turns out, our favorite wireless JV managed to announce it with a name even more ridiculous than Kiki. Behold: The Sony Ericsson Xperia Pureness. After unveiling a new “make.believe” slogan this morning, we knew some pretty weird things would follow. As it turns out, we didn’t have to wait long at all. Though few details were provided, SE took the wraps off the Xperia Pureness at a London event today and no specs have been released. All we know for now is that it’s a feature phone, it has a crazy transparent display visible from both sides of the handset and it will be available in November from “selected retail distribution channels in key cities around the world”. Consider us oddly intrigued. Hit the jump for a quick video and a few marketing shots.