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Think the iPhone SE is a flop? Think again

Published Apr 6th, 2016 6:35PM EDT
iPhone SE Sales Shipment Dates
Image: Apple

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Earlier this week, KGI Securities analyst Ming-Chi Kuo suggested that sales for Apple’s new iPhone SE were off to a “lackluster” start. While Ming-Chi Kuo is one of the top Apple analysts around, he might not be right about this particular piece of information. AppleInsider points out that the new iPhone is completely sold out in many stores and shipping times for orders of the device have been pushed back to at least a couple of weeks.

FROM EARLIER: These are the tools you need to live with a 16GB iPhone

“As of Wednesday, the fastest a new iPhone SE will arrive from Apple in the U.S. is next Tuesday, April 12, and that’s just select models,” AppleInsider writes. “Many models are unavailable until April 20, and that’s with paying extra for expedited shipping. Virtually all models with all carriers out of stock at Apple’s retail stores as well. AppleInsider conducted a check of a number of major markets in the U.S. and found in-store pickup was unavailable for virtually every model, though there was some sporadic availability of certain carrier, capacity and color combinations.”

This could be a case of Apple intentionally producing too few devices to make demand look bigger than it is, but that’s doubtful. After all, this isn’t a flagship device and Apple’s future isn’t exactly riding on its success.

Overall, it seems that a cheaper, smaller iPhone is still an attractive option for a lot of people, even though it probably won’t sell as many overall units as the flagship iPhone 6s and iPhone 6s Plus.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.

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