- Facebook mounted a fierce attack on Apple’s new app privacy labels, accusing the company that it’s putting small businesses and the free internet in danger.
- The new privacy feature informs users about the kind of personal data apps collect, but doesn’t stop developers like Facebook from collecting data and tracking users.
- A single image shows the huge amount of personal data that Facebook Messenger collects compared to iMessage, Signal, and WhatsApp.
When Apple unveiled iOS 14 at WWDC 2020, the company announced a new privacy tool. The new app privacy labels would inform iPhone and iPad users about the personal data an app collects. Unsurprisingly, this infuriated companies that make a living off your data when the feature was finally released towards the end of last year. Facebook came up with a hypocritical attack against Apple, taking full-page ads in print newspapers. It accused Apple of endangering small businesses and putting at risk the free internet. Organizations like the EFF blasted Facebook’s attitude towards a feature meant only to inform and seek consent from users. As Apple explained, any app developer can still track users and collect data. The privacy labels do not put a stop to any of that. They force companies like Facebook to disclose everything they collect. Even Facebook’s employees complained about Facebook’s campaign.
If it wasn’t already clear that Facebook is attacking Apple for its own good, then the following image should be enough to drive home that point. Facebook’s attacking Apple’s privacy measures serves Facebook first and foremost.
The image below comes from 9to5Mac and shows the privacy labels of several chat apps you might have on your phone, including Signal, iMessage, WhatsApp, and Facebook Messenger, as seen below.
You don’t even have to read the contents of those privacy labels to realize how much data Messenger collects from every single user. Facebook Messenger manages to grab a terrifying amount of data when compared to the other three. Even WhatsApp, which belongs to Facebook, can’t match Messenger. That’s probably because the app is end-to-end encrypted, so Facebook’s powers are more limited.
Three of those apps are end-to-end encrypted, not just WhatsApp. Signal and iMessage offer the same protection, with the latter being Apple’s own app, the default messaging app on the iPhone and iPad. Signal offers the best protection, as even Apple collects some user data. Aside from Facebook’s massive data collection practices, there’s one other thing to observe here. Apple discloses privacy label information for its own apps. The policy does not apply to third-party apps alone.
9to5Mac also listed the kind of data each of the apps collect, as follows. Facebook Messenger does list several data collection categories, and it looks like most data points are collected for several purposes. This doesn’t make it any less scary.
Signal
- None. (The only personal data Signal stores is your phone number, and it makes no attempt to link that to your identity.)
iMessage
- Email address
- Phone number
- Search history
- Device ID
- Device ID
- User ID
- Advertising Data
- Purchase History
- Coarse Location
- Phone Number
- Email Address
- Contacts
- Product Interaction
- Crash Data
- Performance Data
- Other Diagnostic Data
- Payment Info
- Customer Support
- Product Interaction
- Other User Content
Facebook Messenger
Third-Party Advertising
PURCHASES
- Purchase History
FINANCIAL INFO
- Other Financial Info
LOCATION
- Precise Location
- Coarse Location
CONTACT INFO
- Physical Address
- Email Address
- Name
- Phone Number
- Other User Contact Info
CONTACTS
- Contacts
USER CONTENT
- Photos or Videos
- Gameplay Content
- Other User Content
SEARCH HISTORY
- Search History
BROWSING HISTORY
- Browsing History
IDENTIFIERS
- User ID
- Device ID
USAGE DATA
- Product Interaction
- Advertising Data
- Other Usage Data
DIAGNOSTICS
- Crash Data
- Performance Data
- Other Diagnostic Data
OTHER DATA
- Other Data Types
Developer’s Advertising or Marketing
PURCHASES
- Purchase History
FINANCIAL INFO
- Other Financial Info
LOCATION
- Precise Location
- Coarse Location
CONTACT INFO
- Physical Address
- Email Address
- Name
- Phone Number
- Other User Contact Info
CONTACTS
- Contacts
USER CONTENT
- Photos or Videos
- Gameplay Content
- Other User Content
SEARCH HISTORY
- Search History
BROWSING HISTORY
- Browsing History
IDENTIFIERS
- User ID
- Device ID
USAGE DATA
- Product Interaction
- Advertising Data
- Other Usage Data
DIAGNOSTICS
- Crash Data
- Performance Data
- Other Diagnostic Data
OTHER DATA
- Other Data Types
Analytics
HEALTH & FITNESS
- Health
- Fitness
PURCHASES
- Purchase History
FINANCIAL INFO
- Payment Info
- Other Financial Info
LOCATION
- Precise Location
- Coarse Location
CONTACT INFO
- Physical Address
- Email Address
- Name
- Phone Number
- Other User Contact Info
CONTACTS
- Contacts
USER CONTENT
- Photos or Videos
- Audio Data
- Gameplay Content
- Customer Support
- Other User Content
SEARCH HISTORY
- Search History
BROWSING HISTORY
- Browsing History
IDENTIFIERS
- User ID
- Device ID
USAGE DATA
- Product Interaction
- Advertising Data
- Other Usage Data
SENSITIVE INFO
- Sensitive Info
DIAGNOSTICS
- Crash Data
- Performance Data
- Other Diagnostic Data
OTHER DATA
- Other Data Types
Product Personalization
PURCHASES
- Purchase History
FINANCIAL INFO
- Other Financial Info
LOCATION
- Precise Location
- Coarse Location
CONTACT INFO
- Physical Address
- Email Address
- Name
- Phone Number
- Other User Contact Info
CONTACTS
- Contacts
USER CONTENT
- Photos or Videos
- Gameplay Content
- Other User Content
SEARCH HISTORY
- Search History
- BROWSING HISTORY
- Browsing History
IDENTIFIERS
- User ID
- Device ID
USAGE DATA
- Product Interaction
- Advertising Data
- Other Usage Data
SENSITIVE INFO
- Sensitive Info
DIAGNOSTICS
- Crash Data
- Performance Data
- Other Diagnostic Data
OTHER DATA
- Other Data Types
App Functionality
HEALTH & FITNESS
- Health
- Fitness
PURCHASES
- Purchase History
FINANCIAL INFO
- Payment Info
- Credit Info
- Other Financial Info
LOCATION
- Precise Location
- Coarse Location
CONTACT INFO
- Physical Address
- Email Address
- Name
- Phone Number
- Other User Contact Info
CONTACTS
- Contacts
USER CONTENT
- Emails or Text Messages
- Photos or Videos
- Audio Data
- Gameplay Content
- Customer Support
- Other User Content
SEARCH HISTORY
- Search History
BROWSING HISTORY
- Browsing History
IDENTIFIERS
- User ID
- Device ID
USAGE DATA
- Product Interaction
- Advertising Data
- Other Usage Data
SENSITIVE INFO
- Sensitive Info
DIAGNOSTICS
- Crash Data
- Performance Data
- Other Diagnostic Data
OTHER DATA
- Other Data Types
Other Purposes
PURCHASES
- Purchase History
FINANCIAL INFO
- Other Financial Info
LOCATION
- Precise Location
- Coarse Location
CONTACT INFO
- Physical Address
- Email Address
- Name
- Phone Number
- Other User Contact Info
CONTACTS
- Contacts
USER CONTENT
- Photos or Videos
- Gameplay Content
- Customer Support
- Other User Content
SEARCH HISTORY
- Search History
BROWSING HISTORY
- Browsing History
IDENTIFIERS
- User ID
- Device ID
USAGE DATA
- Product Interaction
- Advertising Data
- Other Usage Data
DIAGNOSTICS
- Crash Data
- Performance Data
- Other Diagnostic Data
OTHER DATA
- Other Data Types
