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Alexa adds Prime Now delivery option for peak laziness

Published Mar 21st, 2017 5:51PM EDT
Alexa Prime Now Shopping

The future is already here, folks: we finally get to talk to machines and tell them what to do, and that includes buying stuff online without even looking at a smartphone or computer screen. Better yet, the goods will be shipped for free within two hours. You just have to be at home.

Amazon on Tuesday announced a new Alexa feature: support for voice-only Prime Now purchases.

The company says buyers will be able to choose from tens of thousands of items available through Prime Now, including wine, beer, and spirits. All that comes with free two-hour delivery in 30 select cities.

Just like everything else you ask Alexa for, you’ll be able to tell her what to buy from you. A video promo shows how everything works. Alexa will offer you choices and suggestions based on your current and past purchases. It’ll ask for payment confirmation before your order is placed.

What you need to remember is this command: ““Alexa, order [product] from Prime Now” and adapt it to your needs.

For everything to work, you still need a Amazon Prime subscription, complete with a default payment and shipping address. For alcohol deliveries, you’ll also need to verify your age upon delivery.

To learn more details about Alexa’s new Prime Now tricks, check out this link.

The full press release follows below.

Alexa, Order from Prime Now!

Alexa voice shopping adds Prime Now making it the fastest and easiest way to shop hands-free
Customers can now use their voice to shop tens of thousands of items through Prime Now with free two-hour delivery
Alexa, order wine! Also launching today, wine, beer and spirits available from Alexa through Prime Now in select cities

SEATTLE–(BUSINESS WIRE)–(NASDAQ:AMZN) – Today, Amazon launched its fastest and easiest way to shop: Alexa voice shopping through Prime Now. Tens of thousands of daily essentials are available for free two-hour delivery by simply asking Alexa to order from Prime Now. Alexa can order multiple items at once, make recommendations and will automatically choose the next available 2-hour delivery window. Whether customers are in the middle of a game night with friends and family, have their hands full with a baby or are too sick to get out of bed, Alexa makes it easy to get what they need right away through Prime Now without taking out a phone or logging into a computer. Just say, “Alexa, order tortilla chips from Prime Now” and pair with salsa and a videogame or ask “Alexa, order Nyquil from Prime Now” and add tissues and chicken noodle soup. The customer skips a trip to the store and the items arrive within the next available two-hour delivery window. Additionally, starting today, customers in select cities can use Alexa to voice order cold beer, wine and spirits from Prime Now with free two-hour delivery. To learn more, visit

“Bringing Prime Now to Alexa voice shopping combines two of the most innovative shopping technologies available for an experience that our customers are going to wonder how they ever lived without,” said Assaf Ronen, Vice President of Voice Shopping. “We’re excited to offer the full Prime Now catalogue with Alexa, including tens of thousands of items, which allows you to refill everyday essentials you’ve just run out of like diapers or dish soap, or cater to unexpected guests with merlot and ice cream, all without ever leaving your house or even getting up from the couch.”

Alexa, order from Prime Now
Tens of thousands of daily essentials are now available to order with Alexa through Prime Now via the Amazon Echo, Echo Dot, Amazon Tap, Fire Tablet, and Fire TV. It’s as simple as saying, “Alexa, order [product] from Prime Now” — Alexa will recommend a product within the Prime Now catalogue and once confirmed add it to the customer’s order. Customers can add as many items as they want and Alexa can offer suggestions based on the other items in their current order. Once the minimum order amount is reached, Alexa will automatically choose the next available 2-hour delivery slot. Alexa voice shopping through Prime Now is available in more than 30 Prime Now eligible cities. To shop with Alexa through Prime Now, customers must be Prime members with a default payment and shipping address.

Alexa, order alcohol
Customers in select cities can use Alexa to get wine, beer and spirits delivered right to their door with free two-hour delivery through Prime Now. Customers can re-stock their party while watching the game, playing cards or dancing to their favorite song. Customers must be 21 or older to Alexa voice shop for alcohol through Prime Now, and show their I.D. upon delivery. Currently all alcohol delivery is available in Seattle, Washington and beer and wine are available in Columbus and Cincinnati, Ohio. For additional information on availability, please visit

More to Prime Tens of millions of Prime members around the world enjoy the many benefits of Prime. In the U.S. that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, Audible Channels for Prime, Prime Reading, Prime Photos, Twitch Prime; early access to select Lightning Deals, one free pre-released book a month with Kindle First, and more. Prime was built on the foundation of unlimited fast, free shipping and today, members receive unlimited Free Two-Day Shipping on more than 50 million items, Prime FREE One-Day Shipping and Prime FREE Same-Day Delivery in more than 5,000 cities and towns, and two-hour delivery with Prime Now in more than 30 major cities. Start a free trial of Amazon Prime at

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit Learn more about Amazon Prime Now, Shop, or Download the App at

Chris Smith
Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.