Windows Phone marketing boss leaves Microsoft after just five months
BGR exclusively broke the news last November that Samsung’s vice president of consumer and enterprise services Gavin Kim had left the company to join Microsoft. As …
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Samsung Galaxy S III launch reportedly confirmed for April
The sequel to Samsung’s wildly popular Galaxy S II will launch in April. ZDNet Korea claims to have confirmed the time frame with Cheil Worldwide, …
RIM’s recent marketing blitz deemed a bust; BlackBerry 7 sales weakened in January
When new CEO Thorsten Henis took the reins at Research In Motion, he immediately pointed to the smartphone vendor’s marketing strategy as an area the …
RIM launches new ‘Be Bold’ campaign; maybe the superheroes weren’t so bad [video]
Research In Motion released the first set of commercials from its new “Be Bold” advertising campaign on Thursday and while the ads feature new faces, …
Apple snatches Microsoft marketing exec as assault on gaming industry continues
Apple has hired a former marketing executive from Microsoft to help promote the App Store and iTunes in Europe, MCV reports. Robin Burrowes, former head of …
Can these four superheroes rescue RIM?
Research In Motion’s newly appointed CEO Thorsten Heins said during his first day on the job that hiring a new marketing boss and revamping the …
Samsung marketing boss: Consumers should be obsessed with Samsung, not Apple
Samsung’s new run of television commercials is the start of a wider effort to make the company’s products the apple of the U.S. consumer’s eye. …
Sprint boots four execs, restructures enterprise and consumer businesses
Sprint’s CEO Dan Hesse said in a note to employees Friday that Sprint will merge the marketing and sales teams of its enterprise and consumer …
AT&T’s Nokia Ace to receive $100 million marketing push
Microsoft, Nokia and carrier partners are planning a $100 million marketing push for the Nokia Ace (also known as the Lumia 900) when it launches …
BGR Interview: AT&T VP of Marketing Mike Woodward on 4G LTE and more
We had a chance to spend some time with AT&T Vice President of Marketing, Mike Woodward, a little while back to talk about AT&T’s first …
4G now counted among ‘ideal phone features’ by 75% of consumers, survey finds
It worked. 4G has been marketed so well by wireless carriers and vendors that people want it even if they don’t quite know why. A …
NFC chip shipments may surpass 1.2 billion units by 2015
Market research firm In-Stat released a report on Monday that suggests NFC chip shipments will grow dramatically during the next several years as an increasing …
Nokia to target teenage market with ‘rejuvenated brand’
Nokia will aggressively pursue the teenage market with its next batch of phones, head of marketing for U.K. and Ireland John Nichols said recently. The …
Verizon tweaks privacy policy; starts sharing your location, web history and more with advertisers
Verizon Wireless began alerting its customers of changes to its official privacy policy on Friday. The carrier confirmed it will now use information for “private …
China Telecom readying $235M iPhone 5 ad blitz; pre-orders start end of September
China’s No. 3 wireless carrier is readying a massive marketing and advertising blitz as it prepares to begin taking iPhone 5 pre-orders at the end …
RIM loses VP of Digital Marketing and Media to Samsung Mobile
Another executive is out of Waterloo, ON. Today, The Wall Street Journal is reporting that it has confirmed the departure of Brian Wallace, VP of Digital Marketing …
BGR Interview: Verizon Wireless CMO Marni Walden on Android, Apple, tablets and new BlackBerry phones
We recently sat down with Verizon Wireless’ Chief Marketing Officer Marni Walden to discuss a wide range of topics — how Verizon went from smartphone …
Gaming and a girl gone wild: Sony Ericsson looks to the past to define the future
According to data released by The Nielson Company in March, Sony Ericsson’s share of the U.S. smartphone market is barely a blip on the radar. …
HTC CHAnges name of ChaCha; to be known as ChaChaCha in Spain
We’re not sure why HTC decided to change the name of its ChaCha handset in Spain. Maybe it’s the fact that ChaCha is already the …
Hello, my name is: 9649e796e8b23900dc9629a18f2d47306430e62f
Over the past few weeks, a lot of fuss has been made over the disclosure of a mobile device’s unique identifier to third-parties. Special reports, …
Nokia EVP Niklas Savander to answer your tweeted questions tomorrow
Hey Nokia fans, want to ask a few of the company’s higher-ups several pointed questions? Well, tomorrow you’ll have your chance… via Twitter. Nokia has …
Verizon Wireless continues the masculine marketing with the Motorola DROID X
As much as Verizon has promoted the Pre for the ladies, the wireless carrier has unabashedly marketed the DROID for the manly man amongst us. …
Twitter set to unveil Promoted Tweets
According to The New York Times, Twitter will today announce its first serious attempt at a revenue earning model. Through an advertising program known as …
AT&T asks you to "Rethink Possible"
AT&T’s reputation has been dragged through the mud these past few years in no small part to its network issues, so it comes as little …
Project Pink Turtle and Pure spotted again, headed to Verizon Wireless
Project Pink lives! With all the excitement over the Windows Phone 7 Series rollout, most everyone forgot about the Sidekick-inspired Project Pink phones. Everyone except …
Verizon's DROIDDOES marketing campaign
We just got a link to Verizon’s new campaign directly aimed at the iPhone, and boy is it awesome. Everything the iPhone doesn’t, the Droid …
BlackBerry Loves U2
But U2 doesn’t love BlackBerry, nor give a shit about them. That’s the feeling I get after attending the kick-off concert for U2’s 360 U.S. …
