Click to Skip Ad
Closing in...



Marketing

Sprint boots four execs, restructures enterprise and consumer businesses

January 6th, 2012

Sprint’s CEO Dan Hesse said in a note to employees Friday that Sprint will merge the marketing and sales teams of its enterprise and consumer businesses into one body. Hesse said the carrier is restructuring in an effort to better streamline its operations, Reuters reported on Friday. As a result, Sprint is also removing four …

AT&T’s Nokia Ace to receive $100 million marketing push

January 4th, 2012

Microsoft, Nokia and carrier partners are planning a $100 million marketing push for the Nokia Ace (also known as the Lumia 900) when it launches in the United States. While the Ace isn’t yet official, it has been rumored that AT&T will unveil the device during the Consumer Electronics Show in Las Vegas next week. …

NFC chip shipments may surpass 1.2 billion units by 2015

October 24th, 2011

Market research firm In-Stat released a report on Monday that suggests NFC chip shipments will grow dramatically during the next several years as an increasing number of mobile devices adopt near-field communications (NFC) technology. In-Stat said NFC chip shipments will surpass 1.2 billion units by 2015, the same year the technology is expected to reach …

Nokia to target teenage market with ‘rejuvenated brand’

October 19th, 2011

Nokia will aggressively pursue the teenage market with its next batch of phones, head of marketing for U.K. and Ireland John Nichols said recently. The Finnish smartphone maker will join forces with celebrities and increase its social media presence in an effort to catch the attention of a younger, tech savvy crowd, MarketingWeek explained following …

China Telecom readying $235M iPhone 5 ad blitz; pre-orders start end of September

September 14th, 2011

China’s No. 3 wireless carrier is readying a massive marketing and advertising blitz as it prepares to begin taking iPhone 5 pre-orders at the end of this month, a report claims. Chinese-language daily newspaper Southern Metropolis Daily on Wednesday reported that China Telecom has already begun training staff in preparation for the launch of Apple’s fifth-generation …

RIM loses VP of Digital Marketing and Media to Samsung Mobile

June 20th, 2011

Another executive is out of Waterloo, ON. Today, The Wall Street Journal is reporting that it has confirmed the departure of Brian Wallace, VP of Digital Marketing and Media. The report also confirms that Wallace has been scooped up by Samsung Mobile. This move comes amid a flurry of other departures from RIM recently, including the company’s …