Remember when the internet went crazy over that dress? Well, this is basically that again, only this time, the simple question isn’t “what color is this dress.” It’s “where the hell is the iPhone on this carpet?”

Your eyes aren’t deceiving you: there is actually an iPhone on this floor, hiding amongst the carpet. But it will take a depressingly long time for you to spot it, if the non-scientific sample of our editorial team is anything to go by.

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The picture comes from a Facebook user (via Sploid), who noticed that her iPhone, in its floral case, does an impressive job of hiding on her carpet. It’s like a naturally-occurring optical illusion: once you spot it, your eyes are immediately drawn in, and it’s impossible to un-see.

But until you find it, you’ll be wondering how the hell an iPhone can be hiding in this simple scene. No, it’s not hiding under the table: the only clue you should need is that it’s in a cover.

All I can say is that I’m happy I have a plain-colored floor, an iPhone in a leather case, and no danger of losing my phone on the ground any time soon. Given how often I misplace my phone anyway, the last thing I need is an invisibility feature.

Chris Mills has loved tinkering with technology ever since he worked out how to defeat the parental controls on his parents' internet. He's blogged his way through Apple events and SpaceX launches ever since, and still keeps a bizarre fondness for the Palm Pre.