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Windows Phone gains critical momentum in Latin America

Published Aug 22nd, 2013 9:50PM EDT
Windows Phone Market Share Latin America

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Although Windows Phone has little short-term hope of denting the iOS-Android duopoly in the United States, the story is different in emerging markets where many consumers are buying smartphones for the first time and are interested in low-cost handsets. Microsoft this week started passing around new research from IDC showing that Windows Phone has now become the No. 2 smartphone OS in Latin America behind Android, a critical milestone for a platform that needs to gain traction in key countries such as Brazil, Mexico and Argentina. Windows Phone performed best in Colombia where it was found on more than a quarter of all smartphones in the country.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.