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Waze social GPS technology coming to cars later this year

Waze, the popular mobile application that offers turn-by-turn navigation, will soon make the jump from smartphones to cars later this year, according to the company’s CEO Noam Bardin. The executive revealed that his firm is working with most major automakers, although he failed to disclose which ones. “The same innovation that’s happening in the smartphone is going to tip into the car,” Bardin said in an interview with Bloomberg. Waze, which is available for free on both the iPhone and Android devices, has some 19 million users, all whom have the ability to share traffic information and earn different rewards. The company’s foray into the automobile industry comes as both Apple and Microsoft have revealed plans to greater integrate their ecosystems into upcoming vehicles.