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Sprint CEO Lashes Out at T-Mobile’s John Legere, Says He’s Tired of Uncarrier ‘Bulls**t’

Published Jul 2nd, 2015 10:25AM EDT

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T-Mobile’s outspoken CEO is known to rattle off expletives when discussing his rivals, but Sprint CEO Marco Claure gave John Legere a taste of his own medicine on Thursday morning when he launched into a tirade and accused Legere of misleading subscribers.

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The “Uncarrier” T-Mobile recently launched a new initiative that expands on its earlier Jump program. The new offer eliminates lump payments and allows subscribers to upgrade to new smartphones up to three times a year.

On Wednesday, as he always does, Legere took to Twitter to slam Sprint’s latest initiative called All-In. To be fair, it is an odd plan — it basically brings the wireless market full circle and bakes smartphone subsidies back into the monthly service plan — and Legere did his best to make fun of it.

“I give credit to @sprint for swinging the bat when they do – but #allin is a swing and a miss, guys!! #sprintlikehell,” Legere tweeted.

This time, however, Sprint CEO Marco Claure had apparently had enough, and he posted a string of responses arguing that T-Mobile’s Uncarrier initiatives are “bulls**t” and that T-Mobile is “worse than the other two carriers together.”

“I am so tired of your Uncarrier bulls**t when you are worse than the other two carriers together,” Claure wrote in a series of four posts on Twitter. “Your cheap misleading lease imitation is a joke. You trick people to believe that they have a 15 dollar iphone lease payment when it’s not true. You tell them they can upgrade up to 3x but you don’t tell them the price goes up to 27 dollars when they do. You say one thing but behave completely different. It’s all a fake show. So its really #Tmobilelikehell.”

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.