T-Mobile’s outspoken CEO is known to rattle off expletives when discussing his rivals, but Sprint CEO Marco Claure gave John Legere a taste of his own medicine on Thursday morning when he launched into a tirade and accused Legere of misleading subscribers.
The “Uncarrier” T-Mobile recently launched a new initiative that expands on its earlier Jump program. The new offer eliminates lump payments and allows subscribers to upgrade to new smartphones up to three times a year.
On Wednesday, as he always does, Legere took to Twitter to slam Sprint’s latest initiative called All-In. To be fair, it is an odd plan — it basically brings the wireless market full circle and bakes smartphone subsidies back into the monthly service plan — and Legere did his best to make fun of it.
“I give credit to @sprint for swinging the bat when they do – but #allin is a swing and a miss, guys!! #sprintlikehell,” Legere tweeted.
This time, however, Sprint CEO Marco Claure had apparently had enough, and he posted a string of responses arguing that T-Mobile’s Uncarrier initiatives are “bulls**t” and that T-Mobile is “worse than the other two carriers together.”
“I am so tired of your Uncarrier bulls**t when you are worse than the other two carriers together,” Claure wrote in a series of four posts on Twitter. “Your cheap misleading lease imitation is a joke. You trick people to believe that they have a 15 dollar iphone lease payment when it’s not true. You tell them they can upgrade up to 3x but you don’t tell them the price goes up to 27 dollars when they do. You say one thing but behave completely different. It’s all a fake show. So its really #Tmobilelikehell.”