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Leaked ad reveals T-Mobile’s Uncarrier 4.0 plans

Updated Dec 26th, 2019 11:04PM EST
BGR

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T-Mobile’s big press conference isn’t until 3:30 p.m. EST, 12:30 p.m. PST on Wednesday, but it looks like the cat is already out of the bag: Uncarrier 4.0 will be yet another big push to get subscribers to make the switch from rival carriers. But this time, T-Mobile wants people to make the switch right now. AT&T’s preemptive strike — offering customers up to $450 per line to switch from T-Mobile — was right on the money; with its latest move, T-Mobile will pay a family’s early termination fees when they break another carrier’s contract, switch to T-Mobile and trade in their current devices. The news was revealed in a banner published early on T-Mobile’s website that was discovered by Droid Life. Additional details are unknown for the time being, though the blog says that T-Mobile will pay up to $350 per line when customers bring over at least three lines.

Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.