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AT&T offers T-Mobile customers up to $450 per line to switch

Updated Jan 3rd, 2014 9:30AM EST
AT&T T-Mobile $450 Offer

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It’s official: T-Mobile has gotten under AT&T’s skin. AT&T announced on Friday that it will offer T-Mobile customers up to $450 per line when they switch to AT&T, a stunning preemptive strike that’s being done in response to a rumor that T-Mobile plans to pay off subscribers’ early termination fees when they switch from another carrier. The $450 payout will include the standard $250 that switchers can receive when they trade in their old device as well as an additional $200 payout specifically aimed at T-Mobile subscribers. The company’s full press release follows below.

AT&T Offers T-Mobile Customers Up To $450 Per Line To Switch

DALLAS, Jan. 3, 2014 /PRNewswire/ — Starting today, AT&T* is offering T-Mobile customers the opportunity to upgrade their mobile lifestyle with value of up to $450 per line when they switch to AT&T and trade in an eligible smartphone.

In addition to a larger and more reliable 4G LTE network, T-Mobile customers who switch to AT&T will benefit from a superior smartphone line-up and award-winning customer service.  With AT&T, customers can take advantage of AT&T’s new Mobile Share Value plans, which offer data and unlimited talk and text starting as low as $45 per month with no annual contract.** AT&T NextSM offers customers the chance to upgrade to a new smartphone every year for $0 down.

Beginning Jan. 3, under the limited-time offer, T-Mobile customers who switch to AT&T can trade-in their current smartphone for a promotion card of up to $250, which can be used toward AT&T products and services.  Trade-in values will vary based on make, model and age of the smartphone, but many of the latest and most popular smartphones will qualify for a value of $250.  T-Mobile customers can receive an additional $200 credit per line when they transfer their wireless service to AT&T and choose an AT&T NextSM plan, buy a device at full retail price or activate a device they currently own.1

Only AT&T offers the nation’s most reliable 4G LTE network, covering more than 270 million Americans.2  J.D. Power awarded AT&T the “Highest Ranked Customer Service Performance Among Full-Service Wireless Providers”  and “Highest Satisfaction with the Purchase Experience among Full Service Wireless Providers” in their 2013, Volume 2 studies.

T-Mobile customers can learn more by visiting or an AT&T retail store.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.