Click to Skip Ad
Closing in...

Profanity, AT&T-bashing and more: Here’s how to watch T-Mobile’s CES event live

Published Jan 8th, 2014 3:15PM EST
T-Mobile CES Press Conference

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

T-Mobile CEO John Legere clearly knows what he is doing. The nation’s No. 4 carrier was barely an afterthought in the press a few short years ago and now the media just can’t get enough of Legere and his antics. Known for letting loose with profanity during press conferences and bashing AT&T every chance he gets, Legere has made quite a name for himself. Of course, showmanship is only one aspect of Legere’s game — he has also managed to shake up the U.S. wireless industry and make T-Mobile the most important carrier in America. Now, T-Mobile’s CEO is ready to unveil the next phase of his “Unacarrier” initiative live from the International Consumer Electronics Show in Las Vegas.

Rumors suggested that the fourth installment of T-Mobile’s Uncarrier plans would involve a surprising new way to steal subscribers from rival carriers. The plan is reportedly to offer to pay the cost of breaking a contract at another carrier for any subscribers who switch to T-Mobile. A subsequent leak on Wednesday morning suggested that this will indeed be the case, however the offer will only apply to families bringing over three or more lines, and each family member will have to trade in his or her current handset.

Whether or not the rumors are true, we can be sure of two things judging from T-Mobile’s past Uncarrier announcements: 1. It will be entertaining. 2. It will be a big deal.

T-Mobile’s CES 2014 press conference is scheduled to start at 3:30 p.m. EST, 12:30 p.m. PST. And since following a live blog of a T-Mobile press conference is like reading an illustrated recap of an Iron Man movie instead of watching it in IMAX 3D, T-Mobile is streaming the entire event live on its press website, which is linked below in our source section.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.


Latest News