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T-Mobile cancels unlimited Even More Plus plan

T-Mobile giveth, and T-Mobile taketh away. News coming down from T-Mobile enthusiast blog TmoNews suggests that the apple of AT&T’s eye has decided to cancel its “Even More Plus” plan, which never even got off the ground. T-Mobile intended to launch two promotional unlimited plans this week — Even More and Even More Plus — but the Plus plan was apparently cancelled with no explanation. T-Mobile has informed retail locations that they should not offer the plan to customers even if it has already appeared in their systems. Both the $79.99 Even More and the $59.99 Even More Plus plans offered unlimited voice calling, unlimited messaging and unlimited data — with a 2GB soft cap and throttling thereafter — but Even More was for postpaid subscribers while Even More Plus could be had by month-to-month customers. Alas, T-Mobile subscribers will now need a contract in order to get Even More.

Thanks, Jeremy

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.