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Banking on Galaxy S III's success, Samsung aims to sell 200 million smartphones in 2012

Updated Dec 19th, 2018 8:24PM EST

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Following the announcement of its next-generation flagship Galaxy S III smartphone, Samsung’s mobile boss JK Shin has revealed that the South Korea-based consumer electronics giant has its sights set sky high in 2012. According to Shin, Samsung is looking to sell 200 million smartphones this year, increasing its share of the global market to between 23% and 24%, up from 21.1% in 2011, MarketWatch reports. According to the latest numbers from market research firm Strategy Analytics, Samsung is well on its way to achieving the lofty goal; the firm estimates that Samsung sold 44.5 million smartphones into sales channels during the first quarter, pushing the company past Apple to become the No.1 vendor in the world. Shin also noted that the Galaxy S III includes various software and design modifications that will help it avoid becoming a target in the numerous patent cases Samsung currently faces.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.