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Galaxy S 4 to help Samsung double its lead over rivals in 2013

Updated 4 years ago
Published Mar 21st, 2013 11:05AM EDT
Samsung Smartphone Market Share 2013

Samsung (005930) has gone from laughable “copycat” to mainstream media darling in no time at all thanks to its meteoric rise, and the company isn’t expected to relinquish its lead anytime soon. In fact, market research firm IHS iSuppli believes the vendor’s Galaxy S 4 will be a smash hit that helps Samsung double its lead over the next closest competitor in 2013.

According to the firm, Samsung handsets accounted for 29% of all cell phones sold in 2012 as Nokia (NOK) slid into the No.2 spot with a 24% share of the market. In 2013, IHS sees Samsung’s lead doubling to 11 percentage points from five points, though it did not specify exactly how much of the market it expects Samsung to control in 2013.

“Combined with a massive worldwide rollout through almost every operator, the lifestyle focus of the S4 will help drive Samsung’s market share sharply in 2013,” IHS analyst Ian Fogg said.

Samsung unveiled the Galaxy S 4 last week and in an early preview, BGR called it the Android smartphone by which all others will be judged this year.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.