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Rolls-Royce iOS app lets you design your car from home

Published May 30th, 2011 9:18PM EDT

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One of the most impressive uses for a device like an iPhone or iPad is that it can give potential customers access and capabilities that were previously impossible. In the case of the Rolls-Royce iOS app for iOS, car lovers can now build their own Rolls-Royce Phantom, Ghost, or any other vehicle in the lineup right from their home; And they can do so in a way that we haven’t seen before in an iOS app. For starters, the 3D modeling and views are beautiful — so good that if you connect your iPad to your TV over HDMI, it still looks smooth and crisp — and besides having the ability to build your car from the ground up, you can even pick a custom paint job by taking or using a photo of something on your device and matching the paint swatch to any color in that photograph. While the percentage of iOS users that can afford a Rolls-Royce is another story, it’s a smart move from a company that will do whatever the customer wants, and it lets potential customers explore Rolls-Royce in any setting they choose.


Jonathan S. Geller
Jonathan Geller Founder, President & Editor-in-chief

Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.