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RIM slashes BlackBerry prices in India one day ahead of Q4 earnings

Zach Epstein
March 28th, 2012 at 1:35 PM

Research In Motion has made drastic cuts to BlackBerry smartphone prices in India just one day before the Waterloo, Ontario-based vendor is scheduled to report its results for the fourth quarter of fiscal 2012. Several analysts expect RIM to miss Wall Street’s consensus when it announces its earnings results on Thursday, despite having issued lower than expected fourth-quarter guidance. The struggling smartphone vendor dropped prices on multiple models in India by up to 26%, BGR sister site BGR.in reported on Wednesday. Devices that have received price cuts include the BlackBerry Curve 9360, the Curve 9380, the Torch 9860 and the Curve 8520, RIM’s best-selling smartphone in India. RIM beat expectations in the third fiscal quarter when it reported revenue of $5.2 billion and earnings of $1.27 per share, but analysts are bracing themselves for a disappointing fourth quarter.

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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