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RIM said to be prepping Apple TV competitor for fall launch

Zach Epstein
July 14th, 2011 at 2:30 PM

Research In Motion is currently working on a media box codenamed “BlackBerry Cyclone” that will launch later this fall, BlackBerry news site NerdBerry.net reports. The rumored media hub is said to be similar to Apple’s iOS-based Apple TV box, which connects to a television and plays streaming video content from iTunes. The BlackBerry Cyclone’s purported capabilities include Netflix streaming, YouTube streaming and streaming from media devices connected to the same Wi-Fi network. The unit will also reportedly feature an HDMI-out port. The move would be a peculiar one from RIM, as it does not have an iTunes competitor to speak of and even with the extremely popular multimedia market, the Apple TV has not been an overly successful device for Apple. The Cupertino-based company announced the million-unit milestone for its refreshed Apple TV late last year, but we haven’t heard much about it since that time. RIM is also in the midst of prepping its first QNX-powered smartphone for release in 2012, not to mention seven BlackBerry handsets due to launch later this year, so we would hope the bulk of its attention is focused on these infinitely more important products.

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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