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Sales of new Apple TV to pass 1 million ‘later this week’

Updated Dec 19th, 2018 6:57PM EST

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In a short press release this morning, iMaker Apple, Inc. announced that it anticipates sales of its new Apple TV device to eclipse 1 million in sales “later this week.” The announcement was made a little early by Apple’s PR team as later this week most consumers, writers, and analysts will be sitting by their respective fires roasting chestnuts… or something like that. The new Apple TV was released on September 1st of this year — it has taken the company just under three months to reach the 1 million units sold milestone.