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Photo tour: Sprint Usability Lab

Updated Dec 19th, 2018 7:22PM EST

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As we mentioned earlier, Sprint is currently hosting reporters from BGR and four other publications at its massive headquarters in Overland Park, Kansas. We gave you a tour of Sprint’s grounds earlier this morning, and now we’re happy to bring you a rare glimpse inside the Sprint Usability Lab here at the carrier’s campus. This building houses various facilities and equipment used to perform some of the product testing that helps shape the future of Sprint’s portfolio. User groups are brought in for a wide range of focus studies and device testing, and we were shown a variety of equipment Sprint uses to perform the tests. One such device, which can be seen in the last three images in the gallery below, is an eye tracker that allows Sprint’s usability experts to view and later analyze exactly what a user looks at while handling a device. We were shown a demo where the user handled a feature phone and viewed the device’s UI on the attached monitor. As the user flipped through the device’s interface, the equipment was able to track — in real time — exactly where the user was looking on the device’s interface. This type of study can then help Sprint build user interfaces and experiences that are arranged logically in accordance with user behavior, ultimately resulting in a more user-friendly experience. We have plenty more to come but in the meantime, enjoy the gallery below.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.