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Nokia dominates Windows Phone market, still on track to get hosed

Updated Dec 19th, 2018 8:33PM EST

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The good news for Nokia (NOK): if Windows Phone does as well as Microsoft (MSFT) hopes, it will be in an excellent position to reap the benefits. The bad news: Windows Phone isn’t doing as well as Microsoft had hoped right now — not by a long shot. The latest data from analytics firm Localytics shows that while Nokia has become the dominant player among Windows Phone manufacturers, the growth in the overall Windows Phone market has been too small for Nokia to really benefit.

According to Localytics, Nokia’s share of the Windows Phone market has surged from just 22% this past January to 59% in July. The trouble is, according to the most recent numbers from IDC, Windows Phone smartphones still account for only 3.5% of all smartphones shipped, meaning that simply ruling the Windows Phone roost won’t be nearly enough to help Nokia escape its current woes unless things start to pick up soon.

[via AllThingsD]


Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.