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New report reaffirms Google’s NFC plans

Updated Dec 19th, 2018 6:58PM EST

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In a new report on Tuesday, Bloomberg Businessweek reaffirms that Google has big plans for NFC. The report cites two people familiar with Google’s plans in claiming that the Internet giant is building a service that will combine mobile payments and advertising. As Google tries to spread its net wider and make money on both sides of the retail equation — take a piece when companies advertise a product, then take another piece when customers purchase the product — a solid mobile payment product is an absolute necessity. Google acquired stealth mobile payment startup Zetawire last year, and the inclusion of NFC capabilities in the Google Nexus S and other upcoming Android devices is very telling. The key is getting retailers on board; smartphone payment systems are gaining traction in some markets but key regions like the U.S. are not yet making significant progress in the area. With Google behind the new push, however, smartphone payment systems have a much better chance of being more widely adopted.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.