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Google strengthens mobile payment development with Zetawire acquisition

Zach Epstein
December 14th, 2010 at 11:59 PM

Ever since Google CEO Eric Schmidt first touted Android 2.3’s NFC capabilities at a recent conference, Google has made it clear that it plans to make a big play in the mobile payment space. Google’s play will star NFC, of course, and it certainly isn’t the only major player in the cell phone space looking to capitalize on the coming mobile payment boom — Nokia has already released NFC-equipped cell phones, RIM is known to be eying NFC and Apple is rumored to be testing the technology for future iPhone models. Today, The 451 Group revealed that Google recently acquired stealth mobile payment startup Zetawire. The Toronto-based company has less than five employees and no website, but it does have a patent application filed for “a payment system, an advertising system, and an identity management system” combined into a single offering. It’s hard to say exactly what Google has in mind with this acquisition, but it is probably safe to assume the company’s plans involve Android, NFC, ads and making money.

[Via Phone Scoop]


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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