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Netflix has already recouped its $100 million House of Cards investment

Published Apr 23rd, 2013 9:15PM EDT
Netflix may have already recouped House of Cards investment through subscriber growth

Netflix spent around $100 million to produce the first two seasons of House of Cards, the original drama that stars Kevin Spacey as a comically oily United States congressman. But while this may sound like a big investment for the hugely popular content distributor, analysis from The Atlantic Wire shows that it may just be a drop in the bucket in the bigger scheme of things. According to The Atlantic Wire’s calculations, Netflix has already earned its $100 million back “by adding more than 2 million U.S. subscribers this quarter and another 1 million elsewhere in the world,” thus giving Netflix a strong incentive to produce more original content going forward. Netflix posted impressive earnings on Monday and announced that its subscriber base in the United States had risen to over 29 million, thus giving it more American subscribers than HBO.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.