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Music labels balk in talks with Google, report claims

Updated Dec 19th, 2018 7:11PM EST

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With Amazon having just launched its Cloud Drive digital locker product and Apple rumored to be on the verge of introducing a cloud-based music service of its own, the last thing Google needs is a new barrier in its negotiations with music labels. Unfortunately, according to a new report on Friday, Google has positioned a new hurdle in its own path by changing the terms of its proposed Google Music service in the middle of talks with labels. As a result, Google’s conversations with major labels have now “gone backwards,” and Google may be thinking about throwing in the towel and launching an Amazon-like locker service where users can upload their own songs and stream them. This would be less than optimal for Google as it would likely pull in far less revenue than a subscription music service or an iTunes-like store, but at least it would give users a way to stream their music on any PC or Android device.

[Via MediaMemo]


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.